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Why Links Matter - Part 3
By Jennifer Laycock. Search Engine Guide, March 22, 2007. "In part one, I explored the idea of links as the threads of the web, helping both search engines and humans find their way from one site to another. In part two, I explained why search engines look to links as part of their attempt to replicate human judgement so that they can determine the content of the web site or web page. Today, in the final installment of this series, I'll explain how search engines use links to determine the popularity and authority of a web site..."
Further information on Why Links Matter - Part 3
Last updated: 27 March 2007Related Links
- Why Links Matter - Part 1
- By Jennifer Laycock. Search Engine Guide, March 12, 2007. "Since it's hard to build a good link strategy if you don't actually understand why links are so important, I thought that I'd put together a new series of articles that examines why links matter so much to both search engines and to Internet users. Today, in part one, I'll explore the idea of links as the threads of the web, helping both search engines and humans find their way from one site to another..."
- Why Links Matter - Part 2
- By Jennifer Laycock. Search Engine Guide, March 15, 2007. "Since there are already plenty of great articles out there exploring how to build good links, I'm using this series of articles to dive into why links matter when it comes to search engine optimization. The thinking here is that by understanding why the search engines value the things that they do, you'll be better able to put link building techniques into place that will serve your site both now and in the future, even after the search engines update their algorithms further..."
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