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SEO 101 - Part 13: Everything You Need to Know About Links
by Stoney deGeyter. Search Engine Guide, March 23, 2010. "Most SEOs have a love/hate relationship with links. We love a good link but we hate what it takes to get them. At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well..."
Further information on SEO 101 - Part 13: Everything You Need to Know About Links
Last updated: 25 March 201015
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- by Stoney deGeyter. Search Engine Guide, February 25, 2010. "Optimizing your website for core terms is only part of the optimization process. The vast majority of searches are performed using longer, more specific phrases. When it comes to keyword research, these phrases are really nothing more than your core terms with key qualifiers added to them..."
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- SEO 101 - Part 11: Everything You Need to Know About SEO Copywriting
- by Stoney deGeyter. Search Engine Guide, March 16, 2010. "No SEO is complete without good content. You can stuff keywords into the text all you want, and that might be okay to get you some decent keyword rankings for a time, but it won't do anything to improve the long-term success of your business. A website without good copywriting is a sports car with an engine that doesn't run. It doesn't matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.)..."
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- SEO 101 - Part 12: Everything You Need to Know About Page Content
- by Stoney deGeyter. Search Engine Guide, March 18, 2010. Stoney discusses the importance of using headings, making content compelling reading, looking for opportunities to include your keywords in the copy without compromising its integrity, using internal hyperlinks here it makes sense and making the site attractive to look at.
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- SEO 101 - Part 14: Everything You Need to Know About Link Anatomy
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- SEO 101 - Part 15: Everything You Need to Know About Linking
- by Stoney deGeyter. Search Engine Guide, March 30, 2010. "Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is. There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking. But here we'll look at a slightly different value of link, in how it's linked between the two sites. There are three basic ways of linking between sites, One-way, reciprocal and multi-way. We'll take a look at these, their values and whether its a type of linking you should be engaged in..."
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- SEO 101 - Part 16: Everything You Need to Know About Building Links
- by Stoney deGeyter. Search Engine Guide, April 1, 2010. "... The concept of building links is best when it's focused on building relationships. You've heard it said, "give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime." In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links. There are a lot of ways to build relationships online that will translate into links..."
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- SEO 101 - Part 2: Everything You Need to Know About Title Tags
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- SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags
- by Stoney deGeyter. Search Engine Guide, January 26, 2010. "One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn't weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign..."
Added: 16 February 2010
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- SEO 101 - Part 4: Everything You Need to Know About Headings and Alt Attributes
- by Stoney deGeyter. Search Engine Guide, January 28, 2010. "Heading tags are certainly no magic solution to building keyword relevance. They are merely one more baby step to creating a well-rounded optimization of a page. Adding heading tags using your keywords may or may not make a difference in your keyword rankings, but nonetheless, balanced against the rest of the page, using a heading tag properly, with keywords, is going to benefit your visitors, if not the search engines..."
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- SEO 101 - Part 5: Everything You Need to Know Domain Names
- by Stoney deGeyter. Search Engine Guide, February 2, 2010. "... Whether you're a business, a blogger, or something in between, selecting your domain name can be a trying process. Those of you who have searched for the "perfect" domain name know what I mean. You go through dozens, if not hundreds of different options looking for just the right one. When looking for domain names for your business or blog, here are a few guidelines..."
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- SEO 101 - Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links
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Added: 16 February 2010
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- SEO 101 - Part 7: Everything You Need to Know About Site Architecture and Internal Linking
- by Stoney deGeyter. Search Engine Guide, February 9, 2010. Discusses Common Architectural Problems; Directory Structure; Internal Linking; and Site Maps.
Added: 16 February 2010
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- SEO 101 - Part 8: Everything You Need to Know About Keywords
- by Stoney deGeyter. Search Engine Guide, February 11, 2010. "Keywords are the blue-prints from which all your marketing efforts are built upon. Keyword research tools provide valuable insight into what words people are searching on the major search engines. But research tools are just the first step in a thorough and well-planned keyword research process. Great tools like Keyword Discovery and Wordtracker or even Google's tools don't tell you the intent of each search, however that information can be deduced with a bit of analysis and keyword organization. But before we get into that, let's look at how people search so we can better understand how to segment and organize your keywords into an effective optimization campaign..."
Added: 16 February 2010
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- SEO 101 - Part 9: Everything You Need To Know About Keyword Core Terms
- by Stoney deGeyter. Search Engine Guide, February 23, 2010. "The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant. Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at worst cause you to have to rethink your entire keyword targeting strategy..."
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- SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask)
- by Stoney deGeyter. Search Engine Guide, January 19, 2010. "... There are four basic benefits of SEO that are the foundation of the online success that it brings. In the end, what we are all looking for is more business. But in order to get that there are a few things that need to be dealt with as part of your optimization strategy..."
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