By Monica Lorica. Webreference.com, February 21, 2007. "Reciprocal linking is a strategy that Web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. These are the original purposes of reciprocal linking. For years, reciprocal linking was an indispensable Web marketing strategy, until the reciprocal linking frauds came to the fore..."
Further information on Reciprocal Linking Fraud
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