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On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1

by Ralph Tegtmeier. Search Engine Watch, September 29, 2010. "... Consider: out of the 150~190 or so individual factors governing a website's ranking... there's only a handful you yourself have full control over. First comes content, obviously: it's the one thing the search engines can't and won't create for you. Then there are other on-site elements, such as meta tags, title tags, the canonicals specification, page architecture, etc. Last, but not least, there's your on-site linking structure..."

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