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Mapping Anchor Text To Landing Pages

by Julie Joyce. Search Engine People, July 7, 2010. "No matter what your method of link building is, it's good to have an idea of your desired anchor text for each major page on your site. Usually, if someone links to you without being asked, you won't have the opportunity to choose your anchor text but if you've written your content in such a way that the main keywords are obvious, you'll see that, many times, you'll get the anchor text that you want. That's why being clear and making your page theme obvious is so critical..."

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