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Link Popularity - Archive - D-Z

• Directories
• Internal Linking
• Link Analysis
• Link Equity
• Link Text
• Linking Out
• Links versus Content
• Reciprocal Linking
• Search Engines and Links
• Tools

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Directories

Relevant Links Begin In Directories, BY Fredrick Marckini. clickz, October 20, 2003. " There's a lady who knows All that glitters is gold And she's buying a page rank of seven... Perhaps the wittiest example of marketers' fascination with natural search marketing is encapsulated in that play on Led Zeppelin's "Stairway To Heaven." Mike Grehan, the noted UK search engine expert, delivered it in a speech at a recent conference to illustrate marketers' almost absurd obsession with page rank..."

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Internal Linking

Ten Steps To A Well Optimized Website - Step Five - Internal Linking, Contributed By: Dave Davies. Internet Search Engine Database, November 22, 2004. "Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website's internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases..."

Internal Linking: Thinking Inside The Box, by Wayne Hurlbert. SEO Chat, 10 January 2005. "As a website owner, you've thought about the ways that incoming links affect your ranking in the search engines. But have you considered how your own internal links might give you a boost? Wayne Hurlbert explains this often-overlooked potential source of popularity.When website owners think of linking, they are usually referring to inbound links from external websites. While adding more incoming links from pages in external sites is very important, it’s very easy to forget the internal linkage factors at work in your own site..."

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Link Analysis

Block-level link analysis - what does it mean to you? Promotion Data, August 28, 2004. "Microsoft's research lab has released a paper in which they discuss a new way to rank web sites. The new method is called "block-level link analysis". What is block-level analysis? It's Microsoft attempt to deal with the faults in PageRank and HITS (Hyperlink Induced Topic Search): Link Analysis has shown great potential in improving the performance of web search. PageRank and HITS are two of the most popular algorithms..."

Web Links from the Search Engine's Perspective, by Barry Schwartz. SEO Chat, 21 December 2004. "Webmasters often try to raise their ratings in the search engines by using Web links. They are not always successful. In order to make this strategy work, you need to know what kind of weight the search engines give to various kinds of Web links. To understand that, it helps to know how a search engine views Web links in the first place. Barry Schwartz provides insight into what the search engines see as "natural" and "unnatural" linking..."

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Link Equity

A look under the hood - Link equity explained, by Mike Grehan. iProspect.com, 2004 - in pdf format. (This document requires the use of Adobe Acrobat Reader.) (500kb)

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Link Text

Link Text - Revisited, By Alan Webb. Internet Search Engine Database, 12 October 2003. "Link text, or the html term for it ‚anchor text’, has been a factor that has had a weighting in Google, and other search engines, for quite some time now. This boost in ranking, through links containing keyword rich link text, has been written about in forums and articles before..."

Link Context Checker - "This link context checker takes all links from a page and displays them out of context. You should be able to identify the link target from just the link text. If you get unusual results from the checker, make sure that your code validates, as some invalid code will cause problems..."

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Linking Out

Linking out is good. Webcredible, June 2004. "Many websites I come across don't have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: “If I link to other websites people might leave my site.” At this point I break the news that site visitors will leave your site. And there's nothing you can do about this..."

Linking Out: Finding the Benefits, Contributed by Wayne Hurlbert. seochat, 28 September 2004. "What are some of the pros and cons of outbound linking? Will linking out from your site provide you with benefits or help the site you are linking to instead? Wayne Hurlbert discusses these issues and more such as becoming a hub site..."

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Links versus Content

Link location that works. Quality Web Content - Words that Work, 2003 Rachel McAlpine. "Where to put links on a web page? That's a standard dilemma for content writers. Best to establish a policy and make sure all writers on your site follow it. That has an added advantage of standardising the "look" of your pages..."

Content - The Ultimate Link Building Strategy, by Shelley Lowery. Site Pro News, February 4, 2004. "If you've been looking for an easy way to get your link on hundreds of websites and increase your traffic, providing content may be your answer..."

Search Engine Strategy: Links or Content? By Dan Thies - Search Engine Guide, February 24, 2004. ""The Links vs. Content "Debate" A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs..."

The Links vs. Content “Debate”, By Dan Thies , Internet Search Engines Database, 1 March 2004. "A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs..."

Search Engine Strategy – Links Or Content? by Dan Thies. Web Pro News, 10 March 2004. "The Links vs. Content “Debate” - A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs..."

Search Engine Strategy: Links vs. Content, by Dan Thies. Site Pro News, 15 March 2004. "A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs..."

Link To Get Traffic - Not Search Engine Rankings! by Jack Humphrey. Site Pro News, 19 May 2004. "There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign..."

Does the number of links on a page affect its ranking? Webcredible.co.uk, May 2004. "Introduction - Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page. Many SEO gurus have recently been talking about something they call ‘PR Leak’ which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away..."

Content is King, but Linking is Queen, By Shawn Campbell - Search Engine Guide, January 5, 2005. "Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does…And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings..."

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Reciprocal Linking

3 Complete Linking Strategies, By Robin Nobles, Eric Ward and John Alexander. Web Pro News, 30 October 2002.

Sample Link Exchange Letter, By Eric Ward, Contributing Writer, WebProNews, 29 October 2002. "Be very clear with your request for reciprocal linking. After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following... "

The Great Link Debate - To Reciprocate or not to Reciprocate. "It seems that a link debate is popping up again around the SEO world over whether or not site owners should focus on reciprocal link campaigns or on one-way link campaigns. SEO heavy-weights are weighing in on both sides of the issue with some arguing that one-way links are more "pure" and thus result in a higher rank boost while others argue that solid reciprocal linking is a great strategy for improving your rankings..."

Using Alexa to find good link partners. Promotion Data, Posted on Tuesday, June 10, 2003. "As you might know, building high quality links to your web site is important for the success of your site. Web sites with many good incoming links will get many targeted visitors from their link partners as well as improved search engine rankings...."

How to optimize your linking campaign. Promotion Data, Posted on Tuesday, July 8, 2003. "How can your site obtain high search engine rankings and get targeted traffic? You probably already know the answer: reciprocal links. Getting many incoming links from reputable sites to your web site will bring you high search engine rankings. On top of that, those links will bring you targeted traffic..."

Finding Reciprocal Links For Your Site, by Dianne Reuby. SiteProNews, 1 September 2003. "Links help your popularity with the search engines. They should also bring you more visitors, if the sites that link to you are relevant, and have high traffic themselves..."

How To Choose Your Link Partners, by Donald Nelson. Site Pro News, November 19, 2003. "To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site? If we look at the fundamental reasons for making link exchanges in the first place, then it is easy to decide which link possibilities we should pursue and which we should drop..."

Search For Link Opportunities, by Larisa Thomason, NetMechanic, December 2003, Vol. 6, No. 20. "Link popularity is a key component of a top search engine rank. But developing an effective linking strategy isn't easy or quick. Probably the most frequently asked question we receive from webmasters is: "how do I find sites that will link to my site?"..."

7 Steps To Build A Powerful, Reciprocal Links Directory, by Charles Kangethe. Site Pro News, 27 February 2004. " The Problem. No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much..."

Reciprocal Linking is Dead; Long Live Link Popularity! by Michael Pedone. Site Pro News, 31 March 2004. "If you're struggling to get more reciprocal links for your website, I have some good news. Reciprocal linking as a search engine optimization tactic is dead. It's a huge waste of time and it doesn't work..."

Reciprocal Linking: A Disturbing Trend, by Vishal P. Rao. WebProNews, 20 May 2004. "In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement..."

Top Tips For Requesting a Reciprocal Link, By Colin Evans. Site Pro News, 28 July 2004. "While most webmasters agree that reciprocal linking is a very good way of increasing web site traffic, get your reciprocal link request wrong, and you won't get the link. To make sure you don't make this mistake, here are some important tips for requesting a link from a potential link partner..."

One-Way Vs. Reciprocal Links, by Stoney deGeyter. Web Pro News, 18 February 2005. ""These days, I've heard alot about one-way links being better than reciprocal and worth more in respect to pr rankings. If possible, could you please offer me some insight on reciprocal vs. one way links."..."

How To Identify Bad Link Exchange Transactions, by Tony Zhu. Web Pro News, 31 March 2005. "1. Quality of content..."

Anatomy Of A Reciprocal Linking Campaign, by John Taylor. Web Pro News, 9 August 2005. "Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return..."

Are Reciprocal Links Dead? by Will Moore. Web Pro News, 31 October 2005. "If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned..."

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Search Engines and Links

How Search Engines Look at Links, by Terry Plank. SearchDay, June 13, 2002 - Number 289. "Representatives of Google, Fast, and Ask Jeeves/Teoma shared inside information about page ranking and linking analysis at the Search Engine Strategies Conference in Boston, March 4th...."

What's The Deal With Search Engines And Text Link Advertising? By Daria Goetsch. Internet Search Engine Database, October 3, 2005. "When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts..."

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Tools

Tools For Checking Backlinks To Your Site, by Garrett French. WebProNews, 17 May 2004. "What's the best way of finding all the existing links to your site? It's widely acknowledged that Google doesn't show all the links when you do a "link:www.yoursite.com" search. Dave Hawley said that Google confirmed to him that they only ever shows a sample of the links to a given site..."

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Last updated: 28 February 2006

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