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Posted by Vanessa Fox. Official Google Webmaster Central Blog, 15 March 2007. "For quite a while, you've been able to see a list of the most common words used in anchor text to your site. This information is useful, because it helps you know what others think your site is about. How sites link to you has an impact on your traffic from those links, because it describes your site to potential visitors. In addition, anchor text influences the queries your site ranks for in the search results..."

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Last updated: 19 March 2007