Written by Zarko Zivkovic. Search Engine People, 23 September 2011. "Our ranks and keywords we rank for heavily depends on anchor texts we use in link building. Some ranks are there because of low competition, some because we have quality content or we are unique, others due to heavy social media influence, but most ranks, especially the ones in tough competition, are there because of link building.
Since Google is advancing their algorithms more and more it can be hard to keep track of things, one thing we know for sure is that exact anchor texts are not that beneficial as they were two years ago. A more appropriate strategy is needed in order to rank for a certain keyword now, so let's talk about anchor texts and everything that influences our rankings trough anchor text links..."
Further information on Anchor Text Guide - How to Get the Most Out of Your Links
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