eGovernment Resource Centre - Victoria, Australia

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by Frederick Townes. Webcredible, June 2006. "Ask Google - search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value and doesn't receive the same weight as a non-reciprocal (one-way) link - the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred..."

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Last updated: 22 June 2007