by Eric Ward. Search Engine Land, June 4, 2007. "Before we go further, the bottom line. Specific to link building and link driven content publicity, the roll-out of Google Universal Search should not cause you to make any drastic changes in how you go about building links for your content. However, it is worth looking at a couple aspects of the Universal Search results that may provide an opportunity for links that may not have been so obvious before..."
Further information on Adapting To Google's Universal Search
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