Link Popularity - Topics A-Z
Topics A-Z listing of articles and resources about the importance of building link popularity in search engine optimisation.
- Advanced link building
- by Frederick Townes. Webcredible, June 2006. "Ask Google - search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value and doesn't receive the same weight as a non-reciprocal (one-way) link - the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred..."
- Adapting To Google's Universal Search
- by Eric Ward. Search Engine Land, June 4, 2007. "Before we go further, the bottom line. Specific to link building and link driven content publicity, the roll-out of Google Universal Search should not cause you to make any drastic changes in how you go about building links for your content. However, it is worth looking at a couple aspects of the Universal Search results that may provide an opportunity for links that may not have been so obvious before..."
- Avoiding Low-Quality Links and Link Networks
- By Justilien Gaspard. Search Engine Watch, May 31, 2007. "In my last column, I discussed strategies to find trusted links with long-term value. Today, I'll explore the other side of the story with signals of low-value links..."
- Compliance Continued: Creating Internal Links for Organic Success
- By Mark Jackson. Search Engine Watch, April 17, 2007. "We all know that link popularity is important to achieving better search engine rankings. Common methods to acquire these links are multi-faceted and vary greatly in approach... Webmasters and site owners often overlook the fact that you can take advantage of your own site's popularity to better link your web pages internally..."
- You Can Build It, But They May Not Come
- By Sage Lewis. Search Engine Watch, May 10, 2007. "My point of all this is, Link Love will not just come to you – even if you create something amazing and interesting to your target audience. As you sit back, somewhat exhausted, to admire what you've created, it might be easy to fall prey to the mentality that if it's cool enough, people will find it and be inspired to link to it. Wrong. You've got to get out there and seed the interest. It's a simple concept, but it can be difficult to take time to let others know about your masterpiece when you've spent all your time creating it..."
- Linking In The World of Web 2.0
- by Debra O. Mastaler. Search Engine Land, April 23, 2007. "The new social media sites popping up in the wake of the Web2.0 revolution are providing us with unique opportunities when it comes to link building. Since I'm always on the look-out for resources that attract and target specific demographics, I've hit the linking jackpot on more than one occasion by developing promotions that take advantage of the services social media and networking sites offer..."
- Link-Building Basics
- By Mike Grehan. Clickz, April 16, 2007. "... Quality linking is essential for securing those high-ranking pages on competitive keywords. Getting it wrong by trying to artificially inflate linkage data could make your Web pages spiral instead of fly. So practicing safe strategies, as with all other aspects of SEM, is essential..."
- How to generate search engine traffic through link building
- Pandia Search Engine News, 13 April 2007. "Links are a very important component of search engine success. Search engines normally consider links a vote of confidence, and a decent number of links from trusted sites will lead to a boost in rankings..."
- Why Links Matter - Part 3
- By Jennifer Laycock. Search Engine Guide, March 22, 2007. "In part one, I explored the idea of links as the threads of the web, helping both search engines and humans find their way from one site to another. In part two, I explained why search engines look to links as part of their attempt to replicate human judgement so that they can determine the content of the web site or web page. Today, in the final installment of this series, I'll explain how search engines use links to determine the popularity and authority of a web site..."
- Why Links Matter - Part 2
- By Jennifer Laycock. Search Engine Guide, March 15, 2007. "Since there are already plenty of great articles out there exploring how to build good links, I'm using this series of articles to dive into why links matter when it comes to search engine optimization. The thinking here is that by understanding why the search engines value the things that they do, you'll be better able to put link building techniques into place that will serve your site both now and in the future, even after the search engines update their algorithms further..."
- Get a more complete picture about how other sites link to you
- Posted by Vanessa Fox. Official Google Webmaster Central Blog, 15 March 2007. "For quite a while, you've been able to see a list of the most common words used in anchor text to your site. This information is useful, because it helps you know what others think your site is about. How sites link to you has an impact on your traffic from those links, because it describes your site to potential visitors. In addition, anchor text influences the queries your site ranks for in the search results..."
- Why Links Matter - Part 1
- By Jennifer Laycock. Search Engine Guide, March 12, 2007. "Since it's hard to build a good link strategy if you don't actually understand why links are so important, I thought that I'd put together a new series of articles that examines why links matter so much to both search engines and to Internet users. Today, in part one, I'll explore the idea of links as the threads of the web, helping both search engines and humans find their way from one site to another..."
- Reciprocal Linking Fraud
- By Monica Lorica. Webreference.com, February 21, 2007. "Reciprocal linking is a strategy that Web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. These are the original purposes of reciprocal linking. For years, reciprocal linking was an indispensable Web marketing strategy, until the reciprocal linking frauds came to the fore..."
- When do inbound links dictate ranking
- By Ross Dunn. Internet Search Engine Database, 25 October 2006. ""We have been told by an SEO consultant that, once the number of inbound links becomes significant, this rather than any SEO optimisation of the site itself dictates ranking for search terms. How true? If so, it implies that, to make any changes in rankings and search terms, we need to devote effort to links and link text from appropriate sites (authority etc). It implies time spent on adjusting title tags, keyword density etc, is fruitless."..."
- The 10 Commandments of Link Building
- By Brandon Cornett. Internet Search Engine Database, 2 October 2006. "Links today are what keywords were several years ago -- the hottest topic in SEO. Search engines, particularly Google, use link popularity to help evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound links from other websites to yours. Some people waste a lot of time seeking links in the wrong way and from the wrong places. The "10 Commandments of Link Building" will help you avoid such time-wasters and achieve true linking success..."
This category last updated: 26 September 2011