Link Popularity - Topics A-Z
Topics A-Z listing of articles and resources about the importance of building link popularity in search engine optimisation.
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Link Popularity - Archive - A-B
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Articles and resources about the importance of building link popularity in search engine optimisation.
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Link Popularity - Archive - D-Z
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Articles and resources about the importance of building link popularity in search engine optimisation.
- 3 Tips to Ensure B2B Content Gets SEO-friendly Citations
- by Allison Halter. Search Engine Land, December 2, 2009. "Increasing the external links to your website is one of the most important elements of a successful optimization strategy. They can boost your rankings in the search results, drive traffic, and increase your presence across the Web. But securing external links can be a challenge. That’s why it's important to explore every opportunity to acquire them. A good place to start is by ensuring that your site’s content receives SEO-friendly citation..."
- All Links Are Not Created Equal
- By Sage Lewis, Search Engine Watch, October 22, 2009. "When we think about getting links, typically the concept is quantity over quality. Granted, we often look at things like PageRank to see if the potential link has value in the eyes of Google. But we often don't look at the inherent value that a potential link might have..."
- Preparing For International Link Building Success
- by Andy Atkins-Krüger. Search Engine Land, October 20, 2009. "The majority of international link building projects or RFPs I see are based on existing successful projects—so why do so many fail when they expand internationally? The simple answer is that international link building requires a different type of preparation than national link building. Why? For most people, starting a link building campaign is relatively straightforward—you simply go out and get the links to point to the site. Internationally, it's more complicated. Yes, you need links, but you need to have them pointing to the right corners of the site—in the right language—and connecting back to the core, somehow..."
- Dealing with low-quality backlinks
- Posted by Kaspar Szymanski, Search Quality Strategist, Dublin & Susan Moskwa, Webmaster Trends Analyst, Kirkland. Google Webmaster Central Blog, Friday, October 16, 2009. "Webmasters who check their incoming links in Webmaster Tools often ask us what they can do when they see low-quality links. Understandably, many site owners are trying to build a good reputation for their sites, and some believe that having poor-quality incoming links can be perceived as "being part of a bad neighbourhood," which over time might harm their site's ranking..."
- SEO: There Is No Duplicate Content Penalty
- by Jill Kocher. Practical eCommerce, October 15, 2009. "There is a long held belief that search engines – namely Google – penalize websites that duplicate content or produce material that is largely the same as other sites on the Internet. But, I'm here to tell you, The Duplicate Content Penalty is a myth... The Duplicate Content Penalty myth fosters misunderstanding about the real issue: link popularity..."
- Why Linkbait is a Tactic the Search Engines Will Always Value
- Posted by randfish. SEOmoz blog, September 26, 2009. "There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices. Today (actually, it's late at night here in Oslo), I wanted to tackle this debate and succinctly present reasons why I believe this methodology will remain powerful and effective in the long run..."
- Links Top List of Search Engine Ranking Factors
- By Sage Lewis, Search Engine Watch, September 10, 2009. "... the Search Engine Ranking Factors report serves as a good survey of respected industry people. It helps us isolate specific techniques and then see how the professionals feel about them. I bring up this report because of the incredible weight links were given. Of the five top ranking factors, four were link related. The fourth top ranking factor was "Keyword Use Anywhere in the Title Tag." All others were related to getting links and formatting links..."
- 17 Ways Search Engines Judge the Value of a Link
- Posted by randfish. SEOmoz, September 10, 2009. "... Below, you'll find a list of many of the most important factors the engines consider when judging the value of a link..."
- Hooked on the Idea of Link Bait?
- By P.J. Fusco, ClickZ, August 26, 2009. "Natural search engine optimization can often require an investment of time and money that many online businesses aren't prepared to make. In its most elemental form, SEO consists of three components: technical optimization to ensure content can be crawled by the engines, content optimization to help get indexed for targeted words and phrases that convert, and link building, which generally speaks for itself. What most folks fail to understand is all three elements are bound to each other..."
- Link Building Tactics 101, Part 2
- By Ron Jones, Search Engine Watch, August 3, 2009. "As you work toward a program of building links to your site, one important factor to consider is 'who' will be doing the work..."
- Link Building Tactics 101, Part 1
- By Ron Jones, Search Engine Watch, July 27, 2009. "... Link building is widely considered one of the most important elements to obtaining high rankings in the major search engines. It also involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. This two-part article will explore several ideas on building quality links to your site..."
- Why Linking Is so Important for Ranking
- By Mike Grehan, ClickZ, July 27, 2009. "... My best advice for getting links has always been: "Stop thinking about links." Start thinking about promoting your business with a smart marketing strategy and links become a byproduct of that..."
- Leveraging Competitive Intelligence For Link Building Campaigns
- by Eric Enge. Search Engine Land, July 20, 2009. "One of the most common recommendations people make about link building is to find out who links to your competitors (aka backlinking your competitors). This is a great idea, but many people who do this miss the most important point of why you do it. Let’s explore the good things you can do while backlinking, and then dig into where the most value lies..."
- How To Research, Create And Distribute Highly-Linkable Content
- by Garrett French. Search Engine Land, July 21, 2009. "Without an ordered approach, careful research and custom tools, it can be difficult for link builders, writers and content strategists to know what content will attract links in a target market. Here, we'll provide a process and tools for developing and distributing linkable content, based on the content that has proven to attract links in your target keyword space..."
- The International Link Building Guide
- by Garrett French. Search Engine People, July 8, 2009. "International link building poses many unique challenges for link builders, not least of which are language and cultural barriers as well as effectively qualifying prospects for their impact on the search engine of your target country..."
This category last updated: 15 February 2006