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Keywords (Search engine optimisation) - Topics A-Z
Topics A-Z listing of articles and resources about how to optimise keywords in your website for the search engines.
1
Site Articles
- Reclaiming your Google referral data mozinar
- Presentation by Timothy Resnik on May 16, 2013. What you can do to extract meaningful search ranking and potential keyword information using Google Analytics now that Google's secure search is blocking your search keywords.
Added: 22 May 2013
Page views: 110
Rating: 0
Votes: 0
314
External Links
- How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
- by Larry Kim. Search Engine Land, May 8, 2013. "Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured and integrated workflow as well as all sorts of new bells and whistles..."
Added: 9 May 2013;
Page views: 140
Rating: 0
Votes: 0
- Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics
- Posted by Ben Alvord. The YouMoz Blog, April 4th, 2013. "This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents..."
Added: 10 April 2013;
Page views: 120
Rating: 0
Votes: 0
- The Keyword Discovery Process For Enterprise Sites
- by Paul Bruemmer. Search Engine Land, April 8, 2013. "The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. There are three main steps you need to take when preparing for Enterprise Keyword Discovery..."
Added: 9 April 2013;
Page views: 115
Rating: 0
Votes: 0
- The Resurgence of Long-Tail Keywords in SEO
- by Jayson DeMers, Search Engine Watch, March 18, 2013. "Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords..."
Added: 21 March 2013;
Page views: 128
Rating: 0
Votes: 0
- 3 Lists You Should Create For Keyword Research
- By Brendan Schneider, Business 2 Community, Published March 16, 2013. A guide conducting inbound marketing for a school website initially by creating three types of keyword lists: 1. How you would search for your school; 2. How a prospective family would search for your school; 3. How would prospective families search for your competitor schools.
Added: 18 March 2013;
Page views: 177
Rating: 0
Votes: 0
- The rise and rise of 'not provided' keywords
- by Brian Clifton. Measuring Success, February 1, 2013. "If you are active with search engine optimisation (SEO), then you will be aware of the issue of 'not provided' showing in your Google Analytics reports for organic visits. To quickly summarise, in October 2011 Google implemented a change to how searches performed on their web properties can be tracked by website owners receiving the subsequent click-through traffic (see original post). Essentially, the change was that if a visitor is logged in to their Google account when performing a search (for example, logged into their GMail or any other Google service), Google takes this as a signal to request privacy – and therefore encrypts the session via SSL. The result is that when a visitor clicks on an organic result, no referral detail is passed to the receiving website i.e. the keyword information is lost – see technical note at the end of this post for more information..."
Added: 8 March 2013;
Page views: 137
Rating: 0
Votes: 0
- How To Do Mobile Keyword Research In 2013
- by Bryson Meunier. Search Engine Land, February 4, 2013. "... Mobile keyword research used to be a pain. When I wrote about it back in 2008, there were various emulators and autosuggest tools that could help you discover mobile-specific or mobile-centric keywords that your target audience used on mobile devices, but not the same kinds of keyword tools that existed for desktop search. Today, there are good tools from Bing and Google specifically designed to help marketers cater to mobile searchers, which makes the process much easier and the data more accurate..."
Added: 5 February 2013;
Page views: 189
Rating: 0
Votes: 0
- The Keyword Researcher's Guide To Creating Competitive & Compelling Content
- by Stoney deGeyter. Search Engine Land, December 18, 2012. "Any marketing veteran will tell you that before you begin developing a business marketing plan, you first need to know who your target market is, along with what they want and how to appeal to them. This is just as true online as it is offline. When pursuing an online marketing campaign, whether it be SEO, PPC, social media or link building, keyword research helps you understand your potential audience. And, understanding your audience is key to developing smart and effective usability practices on your website..."
Added: 19 December 2012;
Page views: 390
Rating: 0
Votes: 0
- How to Optimize Any Page for Your Target Keywords
- by Nick Eubanks. SEO Nick, July 25, 2012. "This is more of a beginner post than I would usually write, but several friends at Indy Hall and around the Philly start-up community have been asking for a while, so I decided to write it. The goal of this post is to provide a simple, straight forward, and step-by-step guide on how to approach optimizing a page on your website for your target keywords. In this post I will cover: - Getting Started with Keyword Research - Finding Related Concepts to Write About - Designing Your Meta Attributes - Internal Links - Next Steps: Off-Page SEO..."
Added: 3 December 2012;
Page views: 217
Rating: 0
Votes: 0
- How to do Awesome SEO Keyword Research for a Large, Templated Site
- by Richard Kirk, Search Engine Watch, November 9, 2012. "This series ... has aimed to put forward some ideas around how to improve keyword research in order to make it more rigorous and efficient. In order to say that any keyword research process is worth using, it should allow you to: - Do away with the need for an SEO professional to manually assess keywords and make judgment calls on which keywords to include in the final list. - Put's Google Keyword Tool data into context. - Complete it in half a day. - Quickly refresh your keyword list once movement in keyword position has taken place..."
Added: 14 November 2012;
Page views: 178
Rating: 0
Votes: 0
- How to do Awesome SEO Keyword Research for a Standard Website
- by Richard Kirk, Search Engine Watch, November 7, 2012. "How do you build a keyword list for a relatively normal site with limited amounts of template content? In these engagements you build a keyword list and then optimize individual pages for individual terms. Brand websites are a good candidate for this kind of keyword research..."
Added: 14 November 2012;
Page views: 171
Rating: 0
Votes: 0
- End Dirty SEO Keyword Research Now!
- by Richard Kirk, Search Engine Watch, November 5, 2012. "Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Why? Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list, and that list is the product of your keyword research. What Constitutes Good Keyword Research? To improve keyword research, start with a really tight definition of what successful keyword research looks like. In order to say you’re a keyword research ninja, you should be able to look over your completed keyword list and say the following..."
Added: 14 November 2012;
Page views: 180
Rating: 0
Votes: 0
- Google (not provided) on the Rise: The impact of Google's SSL enhancement on SEO data
- Optify, Inc, November 2012. On October 21, 2011 Google announced that it would be 'enhancing [the] default search experience for signed-in users' by making SSL search the default search for signed-in users. This change encrypts your search queries and Google’s results page and means that visits from organic search listings no longer include the information about each individual query. Instead, Google started passing the term '(not provided)' as the referring keyword for those organic search visits. This study is set to explore the impact of the SSL enhancement, also known as the '(not provided)' issue, on the organic visit referral data collected by publishers and website tracking solutions..." [Requires registration]
Added: 14 November 2012;
Page views: 447
Rating: 0
Votes: 0
- How to Find Core Keywords For Effective Online Marketing
- by Stoney deGeyter. Search Engine Guide, October 18, 2012. "There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus..."
Added: 19 October 2012;
Page views: 161
Rating: 0
Votes: 0
- Übersuggest: Suggest on steroids
- Get keyword ideas with Übersuggest the free keyword suggestion tool that makes good use of Google Suggest and other suggest services. How it works? Write a term in the box. Choose a language and a source. Übersuggest can get suggestions either from regular Web search or from search verticals like Shopping, News or Video (more to come). Übersuggest takes your base term, add a letter or a digit in front of it, and extracts suggestions for it. Click on each word to get further suggestions based on that term..."
Added: 8 October 2012;
Page views: 302
Rating: 0
Votes: 0
This category last updated: 22 May 2013
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