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Key Performance Indicators - Topics A-Z
Topics A-Z listing of articles and resources about how to report and measure key performance indicators.
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59
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- Eight Rules for Choosing Web Analytics Key Performance Indicators
- Occam's Razor by Avinash Kaushik, 16 September 2008. "The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators!..." Avinash gives you 8 rules to consider when choosing your key performance indicators.
Added: 17 September 2008;
Page views: 974
Rating: 0
Votes: 0
- Managing Marketing Performance: The Role of Data, Analytics and Metrics
- by Laura Patterson. Marketing Profs, August 26, 2008. "Performance management has been applied to various parts of a business for quite a long time, particularly when it comes to manufacturing, logistics, and product development. Applying the concept to marketing is finally coming of age..."
Added: 11 September 2008;
Page views: 912
Rating: 0
Votes: 0
- 33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic
- by Tad Chef. SEOptimise, August 22, 2008. "... The good old days of primitive measurement of website success are finally over. Business people demand more than just traffic and rankings, marketing professionals get more web-savvy than 12 year old kids who almost were born on the Web and new web analytics tools finally make it possible to consider far more and specific metrics than ever before. So check out these 33 website success metrics instead of rankings, Google PageRank and traffic..."
Added: 31 August 2008;
Page views: 942
Rating: 0
Votes: 0
- 5 Essential Steps to Effective Web Measurement
- Omniture, Inc. September 2006. Learn: Effectively identify, measure, and analyze key metrics; Improve Website performance through innovation and optimization; View sample reports and key metrics analysis. [Requires registration to download a pdf file]
Added: 7 August 2008;
Page views: 841
Rating: 0
Votes: 0
- KPIs are not always averages, ratio or percentages - sometimes raw numbers are better
- by Brian J Clifton. Advanced Web Metrics, June 22, 2008. "Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to the plethora of data collected. In fact without KPIs, it is easy to become overwhelmed. So once you have set your overall web site objectives, use KPIs as the metrics to benchmark your progress. By definition, these are a small subset of 'key' information points taken from your web analytics reports..."
Added: 25 June 2008;
Page views: 782
Rating: 0
Votes: 0
- Three Steps To Better Web Site Performance Metrics
- by Megan Burns, with Harley Manning, Steven Geller. Forrester Research, March 11, 2008. "We interviewed measurement specialists at leading companies and interactive agencies to determine how they select the right Web site performance metrics. Through our analysis of their responses, we identified a three-step process for defining key performance indicators (KPIs): 1) Clarify site business goals; 2) identify critical tactics; and 3) choose indicative metrics. We recommend starting with the metrics that can be generated with the data that's currently available. Over time, companies should plan to automate additional reports and integrate the data sources required to produce the full complement of Web site KPIs..."
Added: 16 June 2008;
Page views: 754
Rating: 0
Votes: 0
- Time on Page and Time on Site - How Confident Are You?
- By Shawn Purtell, Google Analytics Support Tech. Google Analytics blog from ROI Revolution, May 29, 2008. "Ah, Average Time on Page and Average Time on Site - what strange metrics. They sound so simple, but as I hope to point out in this article, both must be treated with caution. Due to the way Time on Page/Site are measured, there is a certain amount of error that goes along with them. Fortunately, there's a way to measure this error..."
Added: 3 June 2008;
Page views: 861
Rating: 0
Votes: 0
- The 'Action Dashboard' (An Alternative To Crappy Dashboards)
- Occam's Razor by Avinash Kaushik, 30 April 2008. "Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business of providing, to use a old fashioned word, information. This one of the core reasons why most dashboards are 'crappy', i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value..."
Added: 1 May 2008;
Page views: 784
Rating: 0
Votes: 0
- What is your web analytics communication strategy: Part II
- Eric T. Peterson Weblog, February 19, 2008. "Step Four: Determine your key performance indicators and critical reports; Step 5: Determine how you'll deliver analysis; Step 6: Pull it all together..."
Added: 21 February 2008;
Page views: 1,805
Rating: 0
Votes: 0
- Standard Metrics Revisited: #4 : Time on Page & Time on Site
- Occam's Razor by Avinash Kaushik, 8 January 2008. "This post is my humble attempt at explaining how Time on Page and Time on Site are computed..."
Added: 29 January 2008;
Page views: 1,440
Rating: 0
Votes: 0
- Page Views vs. Time Spent: Balance Competing Metrics
- By Dave Evans. The ClickZ Network, August 29, 2007. "When it comes to measurement, raw impressions still rule as the easiest to understand and track. This drives page views as a core metric for online marketers and publishers. More page views mean more potential impressions..."
Added: 30 August 2007;
Page views: 1,211
Rating: 0
Votes: 0
- Standard Metrics Revisited: #3: Bounce Rate
- Occam's Razor by Avinash Kaushik, 6 August 2007. "This post is a expanded version of the Marketing Profs article (link: Bounce Rate: Sexiest Web Metric Ever?). It is updated, it has two additional best practices and more context at the end..."
Added: 7 August 2007;
Page views: 1,323
Rating: 0
Votes: 0
- I Got No Ecommerce. How Do I Measure Success?
- Occam's Razor by Avinash Kaushik, 17 July 2007. "... The types of sites I am thinking of are pure content sites where people come, consume content and they leave. And maybe they come back again, and again, and maybe again. :) Think of a technical support website (though in that specific case read this: Measuring Success for a Support Website). Or a news website. Or a blog. Or a site full of white papers. Or think of a "brand" site or other such things. Bunch of content and no real online outcome..."
Added: 18 July 2007;
Page views: 1,530
Rating: 0
Votes: 0
- Bounce Rate: Sexiest Web Metric Ever?
- by Avinash Kaushik. Marketing Profs Daily Fix, 26 June 2007. "... Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool..."
Added: 1 July 2007;
Page views: 932
Rating: 0
Votes: 0
- Six Data Visualizations That Rock!
- Occam's Razor by Avinash Kaushik, 19 June 2007. "Analytics of any sort is hard enough for most, except perhaps the gifted, and a solid visualization of even the most complex data has an amazing power to transcend complexity and make life for the every day Marketer, Analyst, Ms. Somebody or Mr. Nobody just a tiny bit easier. But more than anything good visualization of data promotes data democracy. They ensure that the data presented will be understood, often with little explanation and the recipient will do something with the data..."
Added: 20 June 2007;
Page views: 1,038
Rating: 0
Votes: 0
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This category last updated: 25 April 2013
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