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Key Performance Indicators - Topics A-Z
Topics A-Z listing of articles and resources about how to report and measure key performance indicators.
3
Site Articles
- Creating a Web Performance Measurement Framework for Government websites
- Provides a performance measurement framework for Canadian government websites including: Objectives - Goals and common challenges of measuring online performance; Implementing the framework - Measuring efficiency, effectiveness, and satisfaction; Web Performance Measurement Framework - Sample Web Performance Measurement Strategy, evaluation criteria and rationale for each indicator and reporting for decision-making.
Added: 12 July 2010
Page views: 1,685
Rating: 0
Votes: 0
- Key Performance Indicators - Archive
- Archived articles and resources about key performance indicators which can be applied to government websites.
Added: 16 December 2005
Page views: 4,992
Rating: 0.0
Votes: 0
- Web Analytics Toolkit
- The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Added: 19 September 2006
Page views: 29,843
Rating: 0.0
Votes: 0
60
External Links
- You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
- Occam's Razor by Avinash Kaushik, April 23, 2012. "... The metric you choose communicates to your organization what's important to you (the POWERFUL person). It communicates to them how their personal success will be measured. That translates directly into what they prioritize when it comes to your digital initiatives. Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. And they will shock you with the profits they deliver. Choose the wrong one and they'll create self-serving, sub optimal, non-competitive, tear-inducing outcomes that will, slowly over time, bleed the business to death..."
Added: 24 April 2012;
Page views: 105
Rating: 0
Votes: 0
- Sharing Personalized Dashboards using the Analytics API
- Posted by Pete Frisella, Google Analytics API Team. Google Analytics Blog, Wednesday, March 28, 2012. "Web agencies often rely on Excel and Word to create analytics reports for clients. It's a manual process that involves a lot of copy and pasting. Yet an agency’s main value-add isn’t report creation, but analyzing data and providing key findings and recommendations to clients. And while Google Analytics provides the tools to slice and dice the data, many web agencies also want to present clients with personalized reports, complete with the agency’s logo. And they want to be able to deliver and share reports without requiring users to log in, especially in large organizations where report distribution can become an onerous administrative process. DashThis addresses these challenges with dashboards that combine simple automatic reporting with accessibility..."
Added: 29 March 2012;
Page views: 140
Rating: 0
Votes: 0
- Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
- by Avinash Kaushik. Occam's Razor, December 12, 2011. "... I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" to "omg what am I going to do with all the money and fame I'm earning!" The approach I'm going to use is to 1. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company. Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A summary in pictorial format is at the end of this post.]..."
Added: 23 March 2012;
Page views: 176
Rating: 0
Votes: 0
- Creating Web Metrics Reports that Rock
- Webinar Instructor: Jennifer Veesenmeyer, HowTo.gov, Wednesday, October 7, 2009. Information available includes the Webinar; PPT presentation slides and webinar transcript. "If you only remember one thing, it should be: Focus on making your reports more meaningful, not on making them pretty. If you can only implement one suggestion, it should be: Clean up your graphs by eliminating 'chart junk' and emphasizing what is important..."
Added: 14 November 2011;
Page views: 179
Rating: 0
Votes: 0
- Development and Implementation of Key Performance Indicators to Support the Outcomes and Programs Framework
- Australian National Audit Office, 8 September 2011. "... The objective of this audit was to assess how effectively entities had developed and implemented appropriate KPIs to support stated program objectives. To address the audit objective, the ANAO: - undertook a desktop review of the published effectiveness KPIs for 89 programs across 50 Financial Management and Accountability Act and Commonwealth Authorities and Companies Act entities within the General Government Sector (GGS)[12]; - supplemented this desktop review with more detailed analysis of four entities—the Australian Customs and Border Protection Service (Customs); Fair Work Australia (FWA); the National Film and Sound Archive (NFSA); and the Department of Resources, Energy and Tourism (RET)—including the reporting of performance in each entity's annual report; and - assessed the role of Finance in administering the Outcomes and Programs Framework, including the preparation of guidance material for entities..."
Added: 13 September 2011;
Page views: 602
Rating: 0
Votes: 0
- Tracking the KPIs of Social Media
- Posted by Rand Fishkin, SEOmoz The Daily SEO Blog, September 7th, 2011. "Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification. This post is here to help. In it, I'll try to take a brief look at the topics surrounding this problem and offer some solutions, tools and methodologies to make things easier..."
Added: 8 September 2011;
Page views: 441
Rating: 0
Votes: 0
- 8 Tips For Getting Dashboards Right With Cross-Channel Metrics
- by Bill Dinan. Search Engine Land, August 25, 2011. "Measurement and attribution go hand in hand, and one of the most basic elements of a good attribution model is a solid dashboard with tangible metrics that are clear and easy to read. With the evolution and rise of digital advertising, dashboards have become increasingly popular and complex. While dashboards originated largely with clicks (and most dashboards are click based) there are many other post-click actions and data points that indicate consumer engagement and are helpful to monitor and evaluate for a complete picture of media performance..."
Added: 26 August 2011;
Page views: 318
Rating: 0
Votes: 0
- 5 Traits of the Analytically Empowered Organization
- by Neil Mason. ClickZ, July 19, 2011. "Fifteen or so years after organizations first started to measure what was happening on their websites by parsing log file data, what does good look like? There are five characteristics that define an analytically empowered organization. - Clearly defined key performance indicators (KPIs); - Holistic approach to measurement; - Integrated data strategy; - Investment in "humanware"; - Ability to execute..."
Added: 20 July 2011;
Page views: 369
Rating: 0
Votes: 0
- Excellent Analytics Tips #19: Identify Website Goal Values & Win!
- Occam's Razor by Avinash Kaushik, 24 January 2011. "... Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics. Sorry, OOD [Outcomes Obsession Disorder]. After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. What they find exceedingly hard to do is identify the economic value added to the business when those goals (micro-conversions) are met..."
Added: 10 February 2011;
Page views: 727
Rating: 0
Votes: 0
- Success Metrics 101
- by Ron Jones. Clickz, November 29, 2010. "Are you currently tracking the success of your website or blog? If not, you should be. Many go through the motions of designing and developing a new website and then launch it without having any concrete goals set for the site. Furthermore there is no process in place to track success. This is a very big missed opportunity. In this column, let's examine the fundamental things you should be doing to set up and then track the success metrics of your site. Armed with these tips you will be able to track what's working and what isn't. Then make the necessary course corrections to improve your site for better performance..."
Added: 6 December 2010;
Page views: 595
Rating: 0
Votes: 0
- Metrics That Matter
- by Candi Harrison. Governing People, September 29, 2010. "In my Web Manager University course, 'Delivering Great Customer Service – Essentials for Government Web Managers,' I do a section on 'metrics that matter.' I often start by asking folks if they collect performance data. Heads nod. Then I ask them what they do with it - how they use it. Most use stats to track page use, unique visitors. But if I ask them how they measure customer service...well, I usually get blank looks... The truth is that many web teams haven't identified specific customer service and mission completion objectives to measure. What to do? Step back. Pick just a few really important things to measure, pick just a few really good measures, and follow through. Use those metrics that matter..."
Added: 30 September 2010;
Page views: 857
Rating: 0
Votes: 0
- What is Performance Measurement?
- by Laura Wesley, Usability4Government. "Why easure Performance in Government?... The biggest value in measuring our own performance is in discovering whether or not our activities are working, and then adjusting accordingly. Then repeating the cycle all over again!... Implementing a continuous improvement cycle using client feedback to drive improvements to a product or service is likely to result in a strong rating on the Management Accountability Framework, specifically the Area of Management 'Citizen-focused Service'..."
Added: 12 July 2010;
Page views: 627
Rating: 0
Votes: 0
- Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
- Occam's Razor by Avinash Kaushik, 28 June 2010. Avinash discusses the concept that we have more web metrics and data than we know what to do with. Yet we are not good at informing the organization's decisions. Our reports are ignored. Sites and online marketing continue to under perform. A large part of the reason is that a big part of web analytics jobs consists of glorified data reporting, hoping someone will be impressed. That is where web analysts fail. This blog post encourages web analysts to see the big picture, and shares a framework that will help you ensure that you spend your time on valued activity to your organization...
Added: 30 June 2010;
Page views: 604
Rating: 0
Votes: 0
- Show Me the Money: How much value is your website generating?
- Measuring Success with Google Analytics - Official site for the book Advanced Web Metrics with Google Analytics by Brian Clifton, 11 May 2010. Guest post by Dave Chaffey. "It never ceases to amaze me how much emphasis organisations still put on measuring website volume – 'How many visits (or conversions) did our last campaign generate?' It surprises me because volume metrics are a very useful guide to failure – but not success. That is, low traffic and conversion numbers tell you that something went wrong. For example, wrong message, wrong audience, wrong timing, or a landing page error – but they are a very blunt metric for success. A key meaning for measuring success is knowing which visits and conversions are your high value ones. In other words, which visitors are the most profitable to acquire. This can be measured directly if you are a transactional site, or indirectly as new leads/contacts/advocates. That is the principal behind optimisation – focusing your efforts on attracting/converting your most valuable visitors and pages..."
Added: 17 May 2010;
Page views: 757
Rating: 0
Votes: 0
- SEO Benchmarks and KPI
- HuoMah SEO Blog, Monday, 26 April 2010. "Recently we learned that most SEOs still consider that rankings are a performance indicator, just less of a value than in the past. Or at least according to a recent poll we held. This all begged the question, what ARE the metrics of measuring SEO success? Well, in short, there is no cookie cutter approach that is going to work in all situations. What follows are some notes that we (Dojo warriors) put together over some forum threads and chat sessions. And the question was: What benchmarks and key performance indicators are worth watching?..."
Added: 29 April 2010;
Page views: 784
Rating: 0
Votes: 0
This category last updated: 24 April 2012
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