Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Google Optimisation - Topics A-Z
Topics A-Z listing of articles and resources about how to optimise your website for the Google search engine.
2
Site Articles
- Google Adwords - Archive
- Archived articles and resources about Google Adwords, which are small text advertisements appearing near the search engine results.
Added: 19 December 2005
Page views: 3,623
Rating: 0.0
Votes: 0
- Google Sitemaps - Archive
- Archived articles and resources about Google Sitemaps, a program helping webmasters gain more control over when and how their pages are indexed by the search engine's crawlers.
Added: 19 December 2005
Page views: 2,245
Rating: 0.0
Votes: 0
318
External Links
- Search Engine Optimization Starter Guide - in pdf format (518kb)
- (This document requires the use of Adobe Acrobat Reader). Google, 2010. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
Added: 17 November 2008;
Page views: 2,176
Rating: 0
Votes: 0
- Google Webmaster Help Center
- Google, 2006, "Webmaster Guidelines - Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites..."
Added: 25 May 2006;
Page views: 1,888
Rating: 0
Votes: 0
- 7 Achievable Steps For Great SEO After The Penguin Update
- Posted by Chris Warren. SEOmoz - The Daily SEO Blog, May 20, 2012. "The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens. What you don't know can hurt you. It's not that what you are doing is wrong or bad, the reality is that the march towards relevance is coming faster than ever before. Google doesn't care what used to work, they are determined to provide relevance and that means big changes are the new normal..."
Added: 22 May 2012;
Page views: 11
Rating: 0
Votes: 0
- What Might Be Next For (not provided)
- Posted by Mike Pantoliano. Distilled, May 11, 2012. "On May 7th, Mozilla announced that Aurora (Firefox's public beta) is beginning to roll out their HTTPS-by-default Google search behavior. It won't be long before this is default in Firefox. As their announcement states, the user will be none the wiser (save for that tiny 's' after http, and the secure lock icon). Webmasters, on the hand – let's just say (not provided) is not making any friends..."
Added: 14 May 2012;
Page views: 76
Rating: 0
Votes: 0
- 10 Great Adwords Options For Boosting Conversions
- by Matties Otter. Search Engine Land, May 9, 2012. "We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users can definitely get some new inspiration and ideas from this list to boost up performance. In this article, I will highlight 10 features that I love and frequently use..."
Added: 10 May 2012;
Page views: 86
Rating: 0
Votes: 0
- Google's (Not Provided) Impacting More Than Just SEO Sites
- by Matt McGee. Sesarch Engine Land, May 3, 2012. "Think that (not provided) is only impacting SEO-related websites? Think again... In the six-plus months since Google began encrypting searches and outbound clicks by default for logged-in users on Google.com, (not provided) keyword referrals have grown well beyond the single-digit searches that Google originally said would be affected..."
Added: 3 May 2012;
Page views: 91
Rating: 0
Votes: 0
- Google Penguin Update Recovery Tips & Advice
- by Danny Sullivan. Search Engine Land, April 26, 2012. "Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own. What Was Penguin? The Penguin Update launched on April 24. It was a change to Google's search results that was designed to punish pages that have been spamming Google..."
Added: 27 April 2012;
Page views: 92
Rating: 0
Votes: 0
- Google Webmaster Tools Expands Query Data to 90 Days
- by Vanessa Fox. Search Engine Land, April 26, 2012. "Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data not available anywhere else and when looking at trends, the more information, the better. Google has made a few other minor adjustments to this data recently. So if you use Google webmaster tools query data, see below for all the details of how these reports work..."
Added: 27 April 2012;
Page views: 109
Rating: 0
Votes: 0
- 1000 Words About Images
- Written by Gary Illyes, Webmaster Trends Analyst. Google Webmaster Central Blog, Wednesday, April 25, 2012. "... The images you see in our search results come from publishers of all sizes — bloggers, media outlets, stock photo sites — who have embedded these images in their HTML pages. Google can index image types formatted as BMP, GIF, JPEG, PNG and WebP, as well as SVG. But how does Google know that the images are about coffee and not about tea? ..."
Added: 26 April 2012;
Page views: 103
Rating: 0
Votes: 0
- Webmaster Tools spring cleaning
- Written by Jonathan Simon, Webmaster Trends Analyst. Google Webmaster Central Blog, Tuesday, April 24, 2012. "Webmaster Tools added lots of new functionality over the past year, such as improvements to Sitemaps and Crawl errors, as well as the new User Administration feature. In recent weeks, we also updated the look & feel of our user interface to match Google's new style. In order to keep bringing you improvements, we occasionally review each of our features to see if they’re still useful in comparison to the maintenance and support they require. As a result of our latest round of spring cleaning, we'll be removing the Subscriber stats feature, the Create robots.txt tool, and the Site performance feature in the next two weeks..."
Added: 26 April 2012;
Page views: 104
Rating: 0
Votes: 0
- Updates to rich snippets
- Posted by Anthony Chavez, Product Manager. Google Webmaster Central Blog, Monday, April 16, 2012. "Today we're announcing two updates to rich snippets. First, we're happy to announce that product rich snippets, which previously were only available in a limited set of locales, are supported globally... Second, we’ve updated the rich snippets testing tool to support HTML input..."
Added: 18 April 2012;
Page views: 102
Rating: 0
Votes: 0
- Five Reasons Businesses Should Be Using Google+
- by Janet Driscoll Miller, Search Insider, Tuesday, April 3, 2012. "For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? There are essentially three main parts to Google+ for businesses: - Google+ pages - Google+ badges - +1 Buttons The three main elements of Google+ each have their own benefits..."
Added: 4 April 2012;
Page views: 131
Rating: 0
Votes: 0
- A Visual Guide to Rich Snippets
- by Selena Narayanasamy, SEOmoz - The Daily SEO Blog, March 13, 2012. "Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site. A few benefits of rich snippets include: 1) Drawing a user's attention to your relevant result. 2) Providing instant information as related to their query. 3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for..."
Added: 26 March 2012;
Page views: 214
Rating: 0
Votes: 0
- Raising awareness of cross-domain URL selections
- Posted by Pierre Far, Webmaster Trends Analyst. Google Webmaster Central Blog, Monday, October 31, 2011. "A piece of content can often be reached via several URLs, not all of which may be on the same domain. A common example we've talked about over the years is having the same content available on more than one URL, an issue known as duplicate content. When we discover a group of pages with duplicate content, Google uses algorithms to select one representative URL for that content. A group of pages may contain URLs from the same site or from different sites. When the representative URL is selected from a group with different sites the selection is called a cross-domain URL selection. To take a simple example, if the group of URLs contains one URL from a.com and one URL from b.com and our algorithms select the URL from b.com, the a.com URL may no longer be shown in our search results and may see a drop in search-referred traffic..."
Added: 3 November 2011;
Page views: 105
Rating: 0
Votes: 0
- New: Google Classifies Subdomains As Internal Links Within Webmaster Tools
- by Barry Schwartz. Search Engine Land, September 1, 2011. "Google has changed the way they handle reporting links within Google Webmaster Tools. Instead of considering subdomain links as external links, they are now considered internal links..."
Added: 8 September 2011;
Page views: 326
Rating: 0
Votes: 0
This category last updated: 22 May 2012
Search, Login and Options
Search
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
