Flash - Topics A-Z
Topics A-Z listing of articles and resources regarding the use of flash in website design including accessibility and search engine optimsation aspects.
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Flash (SEO) - Archive
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Articles and resources about how to optimise Flash websites for the search engines.
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Flash and Accessibility - Accessibility Toolkit - Version 3 - 2009
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Flash cannot be made fully accessible, but it can be made accessible to some people with disabilities; for example people using screen readers. A Flash file is made accessible by: Creating the Flash in a particular way; Inserting the Flash file in the site a particular way; and Providing a transcript of the Flash file in text or HTML.
- What a feeling! Even better indexing of SWF content
- Written by Jifeng Situ and Sverre Sundsdal, Software Engineers. Google Webmaster Central Blog, Thursday, November 11, 2010. "... Last month we expanded our SWF indexing capabilities thanks to our continued collaboration with Adobe and a new library that is more robust and compatible with features supported by Flash Player 10.1. Additionally, thanks to improvements in the way we handle JavaScript, we are also now significantly better at recognizing and indexing sites that use JavaScript to embed SWF content. Finally, we have made improvements in our video indexing technology, resulting in better detection of when a page has a video and better extraction of metadata such as alternate thumbnails from Flash technology based videos. All in all, our SWF indexing technology now allows us to see content from SWF files on hundreds of millions of pages across the web..."
- Creating Accessible Flash Content
- WebAIM, 2010. "Adobe Flash content can be viewed on nearly all computers. The Flash technology, in a general sense, may be one of the most widely available technologies used on the web. For developers, the ability to program one multimedia presentation that can be viewed the same on nearly all computers makes the technology very appealing. However, for individuals with disabilities, Flash can introduce unique accessibility problems..."
- Accessibility does not prevent you from using JavaScript or Flash
- by Roger Johansson. 456 Berea St, May 31, 2010. "A common misconception is that in order to make a website accessible you have to abstain from using JavaScript or Flash. Almost every time I hold a workshop on Web standards and accessibility there is at least one participant who believes that accessibility limits what they can do on the Web by telling them to stay away from anything that isn't pure HTML..."
- Accessible YouTube player controls
- VisionAustralia. "... an example of how to code keyboard and screen reader accessible Flash controls in ActionScript 3.0. The example used is a YouTube video player, fitted with re-coded controls that look like the standard controls but are more accessible and have expanded usability. This is an attempt to make the controls FAMUS (Fully Accessible, More Usable, Same design)..."
- Merging Flash with SEO
- Posted by: David Scoville. SEO.com, February 23, 2010. "2008 was a bright year for Flash as Google and Adobe teamed up to provide flash indexing techniques for better search results. However, two years later and SEOs are still struggling to rank Flash sites high in search engines. Granted, we have lots of proof that search engines do index Flash text, images, and links. But unfortunately, many limitations still make it difficult to get the kind of rankings we enjoy with plain, old HTML. Indeed, SEO and Flash are like water and oil - mixing the two has been nearly impossible..."
- Online Video Growth Creates Consumer Engagement Opportunities
- by Eric Papczun. Search Engine Land, August 13, 2009. "... One of the most popular types of video is Flash video. While Flash is extremely appealing to the consumer eye, it is often overlooked by the search engine crawlers—they have a difficult time recognizing Flash images or video. Therefore, advertisers need to be sure to optimize their videos so that the search engine spiders can find them. If search engine crawlers can’t find your video, neither will your consumers, leading to missed opportunities..."
- Flash Cookies and Privacy
- by Ashkan Soltani, University of California, Berkeley - School of Information; Shannon Canty, Clemson University; Quentin Mayo, Jacksonville State University; Lauren Thomas,
Louisiana State University; Chris Jay Hoofnagle, University of California, Berkeley - School of Law, Berkeley Center for Law & Technology. Social Science Research Network, August 10, 2009. "This is a pilot study of the use of 'Flash cookies' by popular websites. We find that more than 50% of the sites in our sample are using flash cookies to store information about the user. Some are using it to 'respawn' or re-instantiate HTTP cookies deleted by the user. Flash cookies often share the same values as HTTP cookies, and are even used on government websites to assign unique values to users. Privacy policies rarely disclose the presence of Flash cookies, and user controls for effectuating privacy preferences are lacking..."
- Study: Adobe Flash cookies pose vexing privacy questions
- Users can still be tracked even if they delete their HTTP cookies since Adobe's Flash plug-in stores data, by Jeremy Kirk (IDG News Service). CSO, 12 August 2009. "Adobe's Flash program is being used on heavily trafficked Web sites to collect information on how people navigate those sites even if people believe they've restricted the data collection, according to a new study..."
- Flash indexing with external resource loading
- Written by Janis Stipins, Software Engineer. Google Webmaster Central Blog, Thursday, June 18, 2009. "We just added external resource loading to our Flash indexing capabilities. This means that when a SWF file loads content from some other file—whether it's text, HTML, XML, another SWF, etc. - we can index this external content too, and associate it with the parent SWF file and any documents that embed it..."
- Adobe: Making Flash Search Engine-Friendly
- By Julie Batten, ClickZ, March 30, 2009. "... as a follow-up to my previous column, let's explore what the Adobe SEO Technology Center is, what it offers users, and how you can potentially leverage it to enhance the indexability and searchability of your Flash content..."
- Is SEO Your Priority? Avoid All-Flash Web Sites
- By Julie Batten, ClickZ, March 16, 2009. "... A couple Flash movies, widgets, or applications shouldn't negatively influence your Web site's SEO potential to a high degree, particularly if you follow some best practices. But having your entire site built in Flash? That stands to have a large, discernable impact on your search engine rankings even if you follow best practices..."
- Web Accessibility 2.0 Seminars - November / December 2008
- "During November and December, WIPA presented seminars in Canberra, Sydney and Brisbane with the aim of providing an overview of WCAG 2.0 and demonstrating how to improve the accessibility of Flash and PDF material. Roger Hudson talked about WCAG 2.0, describing some of the practical differences between it and WCAG 1.0; Simon Reid, formally of Adobe, showed how to improve the accessibility of Flash using CS4 and demonstrated Sound Booth; Andrew Downie, from the Centre for Learning Innovation within the NSW Department of Education and Training, demonstrated how screen readers can use and access Flash and PDFs..."
- Google Analytics Tracking for Flash Applications
- Posted by Sebastian Tonkin, Google Analytics Team. Google Analytics Blog, Friday, February 27, 2009. "Late last year, we announced the ability to track Adobe Flash applications using Google Analytics. Flash tracking in Google Analytics provides the same features as standard JavaScript-based tracking, including campaign, pageview and event tracking. It can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, including online games..."
- How To Make Flash Content Search Friendly
- by Dan Morris. Search Engine Land, November 19, 2008. "Life is full of tough choices: Mac or PC? Mastercard or Visa? Bud Lite or Miller Lite? And choosing between two good options is never easy, as each has its own merits. Similarly, marketers have been faced with the same kind of tough choice when choosing their website design strategy: Enhance the website's appearance with Flash or optimize for search with crawlable content? Fortunately, recent innovations in Flash accessibility programming have begun to demonstrate that Flash vs. SEO is a tough choice no more..."
- Want to track Adobe Flash? Now you can!
- Posted by Nick Mihailovski, Analytics Specialist. Google Analytics Blog, Monday, November 17, 2008. "... This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games..."
This category last updated: 20 March 2006