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Eyetrack Research - Topics A-Z
Topics A-Z listing of articles and resources about eyetrack research which studies user's gaze concentrations on the computer screen when looking at websites. These eye movements are then recorded in thermal-like heat zone maps for future study.
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Site Articles
- Eyetrack Research
- Articles and resources about eyetrack research which studies user's gaze concentrations on the computer screen when looking at websites. These eye movements are then recorded in thermal-like heat zone maps for future study.
Added: 19 December 2005
Page views: 3,355
Rating: 0.0
Votes: 0
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External Links
- Eyetracking and SEO: Fad, Fact, Or Fiction?
- by Shari Thurow. Search Engine Land, October 28, 2011. "... here are some things you should look out for when hiring a usability firm to conduct eyetracking tests on search interfaces..."
Added: 31 October 2011;
Page views: 148
Rating: 0
Votes: 0
- Eye-Tracking Study: Everybody Looks At Organic Listings, But Most Ignore Paid Ads On Right
- by Matt McGee. Search Engine Land, March 10, 2011. "Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the organic search results for their queries, but between 70% and 80% ignored the paid ads on the right side of the page..."
Added: 11 March 2011;
Page views: 757
Rating: 0
Votes: 0
- Eye Tracking Bing vs. Google: A Second Look
- This research was managed by Aga Bojko, Associate Director. UserCentric, January 27, 2011. "Introduction - Last year saw significant changes in the war between Microsoft's Bing search engine and Google. Bing struck first when it began powering Yahoo!'s searches, thus accounting for nearly 25% of searches in the United States. Google then unveiled Google Instant, a new feature which predicts search terms before the user has even finished typing. However, even with these changes the search results pages remain much the same as does their requisite effectiveness at gaining and retaining attention..."
Added: 11 March 2011;
Page views: 668
Rating: 0
Votes: 0
- The Best of Eyetrack III: What We Saw When We Looked Through Their Eyes
- By Steve Outing and Laura Ruel. Eyetrack III project managers. Poynter Institute, 2004. "... In Eyetrack III, we observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. In this article we'll provide an overview of what we observed. You can dive into detailed Eyetrack III findings and observations on this website -- use the navigation at the top and left of this page -- at any time..."
Added: 27 September 2010;
Page views: 1,008
Rating: 0
Votes: 0
- User behavior in SERPs. Eye tracking study July 2010
- Posted By: Ani López. Dynamical.biz, August 24, 2010. "This fantastic study was done by Mari Carmen Marcos and Cristina González Caro at Pompeu Fabra University in Barcelona and published July 2010... There are some previous studies analyzing the search engines results pages (SERPs) but this is the first one trying to determine whether the intention behind queries affects the way people browse the results page, the relationship between gaze patterns and intentionality while performing queries..."
Added: 26 August 2010;
Page views: 1,012
Rating: 0
Votes: 0
- Eye Tracking Study Shows Importance Of Search Snippets
- by Barry Schwartz. Search Engine Land, August 25, 2010. "... The study shows that the search snippet, often the meta description from the site, is an extremely important factor for searchers. The study included 58 people of both genders and wide age range and tested informational, navigational, transactional and multimedia types of searches. The searches were done on Google, Google Images, Yahoo and Yahoo Images with a total of 22 tasks per person..."
Added: 26 August 2010;
Page views: 1,079
Rating: 0
Votes: 0
- Horizontal Attention Leans Left
- Jakob Nielsen's Alertbox, April 6, 2010. Summary: Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.
Added: 7 April 2010;
Page views: 778
Rating: 0
Votes: 0
- Search Gone Wild: An Eye Tracking Study On Google's Real-Time Results
- Oneupweb, 2010. "... The launch of real-time results, back in December 2009, was followed by a wave of blog posts and articles. And for all the talk in the search world leading up to and just after the big launch of Google's real-time results, there has been little more said about the end-user experience and benefit of real-time. So if businesses and marketers are going to be able to grasp the potential value and relevancy of real-time and what it means for the future direction of digital marketing - we need to address a few simple questions: Does the average internet user recognize and understand real-time results? Are consumers finding and clicking on real-time results? And simply, the bird's eye view: what are the consumers saying about real-time results?..." [Requires registration]
Added: 5 March 2010;
Page views: 649
Rating: 0
Votes: 0
- Oneupweb Reveals the Importance of Real-Time Search in a New Eye Tracking Study
- Traverse City, MI (PRWEB) March 3, 2010. "A new eye tracking study conducted on Google's real-time search results reveals whether or not people understand what real-time results are, and more importantly, if they use them...."
Added: 5 March 2010;
Page views: 643
Rating: 0
Votes: 0
- Eye Tracking for Everyone
- ClickTale Blog, November 23, 2009. ClickTale has launched its new Mouse Move Heatmap, which aggregates the mouse movements of hundreds visitors on a site, and creates a comprehensive, visual representation of what visitors are looking at and focusing on within the page.
Added: 30 November 2009;
Page views: 790
Rating: 0
Votes: 0
- Heat Maps: Clicking More Than Links
- By Jack Aaronson, The ClickZ Network, October 17, 2008. "... Heat maps... show you where people are clicking on your pages. Different companies offer different features, and it is beyond the scope of this column to research all of them. But do a Google search on "heat maps" and you will find them all. While ClickHeat's heat map isn't the most robust application out there, it is free. If your site is written in PHP, you can take advantage of it..."
Added: 20 October 2008;
Page views: 1,260
Rating: 0
Votes: 0
- Eye Tracking on Universal and Personalized Search
- by Gord Hotchkiss. Search Engine Land, September 21, 2007. "In the past two columns, I've featured the interviews (Part 1, Part II) of where search might go in the next three years. The two themes consistently mentioned as the most important for the future have been personalization and blended search results. Being a user-centric type of person, my first question was, "how will that impact the search user?" So, at Enquiro, we tried to shed some light on that question. We conducted an eye tracking study looking at interactions with Google's Universal search results and we also created a mock up of what a personalized search page would look like. Today, I'd like to share a few of the findings with you. The full report, along with the interviews, is available in a whitepaper on our site..."
Added: 27 September 2007;
Page views: 1,946
Rating: 0
Votes: 0
- What They See Is What You Get: Eye Tracking, Statistical Analysis and Site Success
- By Dave Davies. Internet Search Engine Database, 17 September 2007. "How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors' attention and which don't. Eye tracking is used in virtually every kind of marketing..."
Added: 18 September 2007;
Page views: 2,736
Rating: 0
Votes: 0
- Search Engine Results: 2010
- By Gord Hotchkiss, Tracy Sherman, Rick Tobin, Cory Bates, Krista Brown. Enquiro Research, August 2007. "Whitepaper detailing new eye tracking data on Universal and Personalized Search; eye tracking on Ask.com; eye tracking on an example of what search results may look like in 2010; first round data on how scan patterns could be vastly different on search pages of the future; 21 new heat maps showing the fixation and gaze time changes to come; over 40 heat map slices showing eye pattern progression on the page over time..."
Added: 10 September 2007;
Page views: 3,273
Rating: 0
Votes: 0
- EyeTracking on Newsletters
- by Manoj Jasra. Web Analytics World, September 3, 2007. "Newsletters are an excellent method to strengthen the relationship with your readers so that they can stay abreast of your new articles, company news and service offerings. Many email programs offer the ability to track newsletter opens and content item clicks, however there is a way to enhance the performance of your newsletters before they are even emailed out. You may have heard of eye tracking for websites but you should know that eye tracking is also a useful tool to leverage for newsletters..."
Added: 6 September 2007;
Page views: 1,838
Rating: 0
Votes: 0
This category last updated: 31 October 2011
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