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Email Newsletters - Topics A-Z
Topics A-Z listing of articles and resources about best practice in the production of email newsletters.
2
Site Articles
- Email Newsletters - Archive
- Archived articles and resources about how to market your email newsletters successfully.
Added: 19 December 2005
Page views: 4,719
Rating: 0.0
Votes: 0
- Maximizing the Email Marketing Social Media Connection
- Asks whether email is dead and being replaced by social media usage? Concludes that e-mail is not dead but social network activity is growing quickly. The presentation discusses four ways to maximize the connections between email and social media: Multiply the sharing opportunities; Provide a broader platform for advocates; Shift the control to your consumers; Use e-mail metrics to enhance social ROI.
Added: 12 July 2010
Page views: 1,065
Rating: 0
Votes: 0
226
External Links
- Infographic: The Challenge Of Email Success In A Fragmented Mobile World
- by Danny Sullivan. Marketing Land, May 14, 2013. "Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line!..."
Added: 15 May 2013;
Page views: 68
Rating: 0
Votes: 0
- Six email deliverability lessons that you can learn from SEO
- by Michael Linthorst. Econsultancy, Posted 25 March 2013. "Search engine optimisation and email marketing are two completely different parts of online marketing mix. One might say that email marketing is the last resort of the online domain where SEO has no role. But the two aren't totally unrelated, so what can you learn from SEO to improve your deliverability?..."
Added: 26 March 2013;
Page views: 100
Rating: 0
Votes: 0
- Mobile Email Opens Report: 2nd half of 2012 - in pdf format (528kb)
- (This document requires the use of Adobe Acrobat Reader). Prepared by Knotice, February 2013. "... Consider your email an extension of your overall approach to mobile. Email and mobile need to come together to bring the best possible brand experience to your customers across channels. As the mobile audience takes over as the majority audience, your email marketing team should be focused on improving mobile design and rendering on mobile devices. They also need to test to make sure the links and destinations within that email take the audience to a mobile-friendly experience. It can be difficult to find success with a mobile-first mindset if the teams handling strategy, planning and execution spend most of their time behind laptops. Instead, understand how mobile users manage a full inbox, the different ways they view and evaluate emails and post-click experiences, and the functional limitations they may encounter. Use a variety of mobile devices for your tests to make sure the brand experience that starts with an email is a solid one..."
Added: 5 March 2013;
Page views: 98
Rating: 0
Votes: 0
- 41% of email is now opened on mobile devices
- by David Moth. Econsultancy, Posted 4 March 2013. "The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year. The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%. This increased from 26% and 11% respectively in the first half of 2012..."
Added: 5 March 2013;
Page views: 124
Rating: 0
Votes: 0
- Mobile Email Marketing Essentials for 2013
- by Mike Hotz. ClickZ, February 20, 2013. "If you haven't yet reviewed every aspect of your email marketing program on a small screen, you're falling back in the competition pack. Here are two reasons why optimizing for mobile should be your top priority this year: Mobile traffic worldwide grew 70 percent in 2012, nearly doubling from 2011, according to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017. It's now 12 times what the global Internet was in 2000. By the end of 2013, mobile devices will outnumber the human population, Cisco predicts. Also, worldwide mobile data traffic will increase 13-fold over the next four years. Smartphones, laptops, and tablets will drive 93 percent of global mobile data traffic by 2017..."
Added: 21 February 2013;
Page views: 128
Rating: 0
Votes: 0
- How to Create a Template to Track Key Email Marketing Metrics
- by Jeanne Jennings. ClickZ, December 24, 2012. "A key benefit of the email channel is its ability to provide tracking and reporting, but many organizations get overwhelmed by the amount of information available. This actually hinders their ability to use it effectively. Case in point: an organization I'm working with sends out daily and weekly email reports to upper level executives. Here's the rub: the spreadsheet includes 45 columns worth of data! That's column A through column AU; if you print out the report, it's a full six pages worth of data in landscape format. Here's how they get to 45 columns..."
Added: 20 February 2013;
Page views: 99
Rating: 0
Votes: 0
- Choosing a Benchmark for Your Email Marketing Efforts
- by Jeanne Jennings. ClickZ, February 18, 2013. "One of the first things I do when I begin working with clients is to identify benchmarks to measure future performance against. There are two high types of benchmarks: internal, based on the past performance of your own email campaigns; and external, based on what others in the industry are seeing. Here are tips for identifying and using both..."
Added: 20 February 2013;
Page views: 96
Rating: 0
Votes: 0
- Why mobile email templates need to disappear
- by Adam Steinberg, VentureBeat, December 25, 2012. "For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions such as: - How do I create an email template that looks great on an iPhone or Android device? - How do I know when a user is opening my email on a smartphone so I can send an email with the proper design? - How do I create design templates for each type of device? At the crux of these questions is an ambitious goal: ensuring customers have the best possible user experience any time they open your email — on any device..."
Added: 31 December 2012;
Page views: 231
Rating: 0
Votes: 0
- Responsive Email Design
- Campaign Monitor - "In this guide, we'll look at why designing for mobile has become a necessary skill for email designers, cover the fundamentals of designing and building a mobile-friendly email and back it all up with some neat tips and techniques..."
Added: 28 December 2012;
Page views: 280
Rating: 0
Votes: 0
- Do Not Reply to This Email
- by Jeanne Jennings. ClickZ, December 10, 2012. "A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don't they want email replies? Here are some reasons - along with ways, if you must, to make "Do not reply to this email" more reader-friendly..."
Added: 11 December 2012;
Page views: 404
Rating: 0
Votes: 0
- Mobile Email Newsletters
- Jakob Nielsen's Alertbox, October 22, 2012 "Summary: Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design. People increasingly read their email — and their email newsletters — on mobile devices. Our research into the general usability of phones and tablets shows that small mobile phone screens present big usability challenges. We thus focused on email newsletter usability on those screens in our new research..."
Added: 23 October 2012;
Page views: 300
Rating: 0
Votes: 0
- Email Marketing Metrics Report Australia Jan - June 2012 - in pdf format (1621kb)
- (This document requires the use of Adobe Acrobat Reader). Vision 6, September 2012. "This report is the twelfth in a series of reports produced by Vision6 every six months on the Australian email marketing landscape. This report aims to: 1. Help marketers gauge and improve their email marketing results by providing comparative benchmarks. 2. Uncover trends, provide observations and identify factors that could have the biggest impact on the success of your email campaigns..." The industries with the highest Unique Open Rates for Jan - Jun 2012 were Government/Defence (33.64%) and Legal (33.38%) followed by Accounting (28.93%). The industries that have most improved since the last report are Transport and Logistics (+5.28%), Administration (+4.34%) and Health Care and Medical (+2.98%). The industry with the biggest decrease in Unique Open Rates was Mining/Oil/Gas (-5.07%)..."
Added: 16 October 2012;
Page views: 250
Rating: 0
Votes: 0
- Three lessons social marketers can learn from email marketers
- by Richard Gascoyne. E-consultancy, Posted 27 September 2012. "The world of social media has led to significant hype about the possibilities this emerging channel offers marketers. And there is certainly a lot about social media that should get the experienced, informed and enabled marketer salivating. Social media is not, however, the first new channel marketers have had to adopt in recent years. We don't hear much about how practitioners of social marketing can learn from their colleagues operating in other marketing channels, specifically email, which has evolved considerably in the last few years as well. Here are the top three lessons I think social media marketers can learn from the way email marketing has progressed..."
Added: 4 October 2012;
Page views: 201
Rating: 0
Votes: 0
- Best practices for mobile email design
- by Erik Boman. Econsultancy, Posted 28 September 2012. "The web is going mobile, and so are emails. One in three in the UK says they access mobile email more than ever, and over half do so via a smartphone. Right now about 30% of all email checks are done from phones and tablets, and the usage grew by some 80% during 2011..."
Added: 1 October 2012;
Page views: 313
Rating: 0
Votes: 0
- Consumer Email Behavior: Leveraging Social in Email Marketing
- by David Daniels. ClickZ, September 24, 2012. "This is the fourth column in a series that features insights from a consumer survey conducted by my firm... Clearly consumers are engaged with social, and this together with the popularity of texting in our mobile, always-on, connected society, we live in what our firm terms a short-term society. That is, there are many things vying for our attention and social plays into that. The short-term nature of today's mindset and messaging has created a new vernacular. We're talking in sound bites..."
Added: 26 September 2012;
Page views: 189
Rating: 0
Votes: 0
This category last updated: 15 May 2013
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