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Email Newsletters - Topics A-Z
Topics A-Z listing of articles and resources about best practice in the production of email newsletters.
2
Site Articles
- Email Newsletters - Archive
- Archived articles and resources about how to market your email newsletters successfully.
Added: 19 December 2005
Page views: 4,502
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- Maximizing the Email Marketing Social Media Connection
- Asks whether email is dead and being replaced by social media usage? Concludes that e-mail is not dead but social network activity is growing quickly. The presentation discusses four ways to maximize the connections between email and social media: Multiply the sharing opportunities; Provide a broader platform for advocates; Shift the control to your consumers; Use e-mail metrics to enhance social ROI.
Added: 12 July 2010
Page views: 826
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203
External Links
- Public sector Digital Communication Management Best Practices: The Critical Role of Email
- GovDelivery Guide April 2012. "Improved communication can have an incredible impact on a public sector organization’s ability to achieve its mission. To be successful, most organizations must be able to reach large and relevant audiences quickly with new information. Digital communication channels create new ways to address the age-old problem of improved communication with the public as well as higher expectations and new complexities. The range of media outlets and traditional outreach channels such as mail have been replaced by a complex mix of digital channels ranging from email to social media. This guide focuses on the central role of email, because, while all digital channels can play a role in improving communication, email is the foundation of digital outreach in the 21st century. This guide is organized around three main principles: effectiveness, efficiency and engagement. The goal of EFFECTIVENESS is to build the largest possible base by leveraging existing contact lists and promoting sign-up options across organization websites and partners. The goal of EFFICIENCY is to focus on streamlining and automating complex communications across email, SMS, and social media. ENGAGEMENT aims to drive users to online and offline activities that create the most value for the public and the organization, ultimately creating mission value and changing behaviors that will create an immediate or, in some cases, lasting impact..." [Requires Registration]
Added: 16 May 2012;
Page views: 239
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- Digital Communication Best Practices Guide Now Available
- Posted by Mary Yang for GovDelivery. Reach the Public, May 10th, 2012. "GovDelivery just released a new guide – Public Sector Digital Communication Management Best Practices: The Critical Role of Email – that details tips and strategies culled from more than 500 state, local, federal and international government organizations. Government Technology recently ran an article with some strategies from this guide..."
Added: 16 May 2012;
Page views: 83
Rating: 0
Votes: 0
- How to Code HTML Email Newsletters Article
- By Tim Slavin. SitePoint, November 4, 2011. "HTML email newsletters have come a long way in the five years since this article was first published. HTML email is still a very successful communications medium for both publishers and readers. Publishers can track rates for email opens, forwards, and clickthroughs, and thereby can measure reader interest in products and topics; readers are presented with information that’s laid out like a web page, in a way that's more visually appealing, and much easier to scan and navigate, than plain text email. In some ways, coding HTML email has become easier — several email software providers, such as Google Mail, have improved their support for CSS. However, at the same time, Outlook 2007 has taken HTML email backwards: last year Microsoft substituted the original HTML rendering engine used by Outlook for an engine that is inferior in terms of CSS support. Other advances in HTML email in the last couple of years include the formation of the Email Standards Project, which aims to test the compliance of email software to HTML and CSS standards and to lobby for improvements; the emergence of services for testing how HTML email renders in various desktop and web-based email applications; and the availability of HTML email templates that you can either use 'as is' or customize to your preferences. We’ll look at some of these services and templates throughout this article..."
Added: 27 April 2012;
Page views: 101
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- The Global Email Deliverability Benchmark Report, 2H 2011
- Return Path, April 2012. Inbox Deliverability Rates Slump in Second Half of 2011. Deliverability a Bigger Challenge for Commercial Email Senders, With Only 76.5% of Email Delivered to the Inbox. Return Path... reviewed data from over 1.1 million messages, 142 ISPs and 34 countries in North America, Central and Latin America, Europe, Africa, Asia and the Asia Pacific territories from July through December of 2011. The data shows that deliverability - the term used to designate the rate of email placed in the inbox - became increasingly more challenging in the latter half of 2011 than any other year since we began these reports in 2004. [Requires Registration]
Added: 20 April 2012;
Page views: 128
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- Mobile Email Opens Report - 2nd Half 2011 - in pdf format (634kb)
- (This document requires the use of Adobe Acrobat Reader). By Knotice, April 2012. "Knotice (pronounced “notice”) provides highly-targeted marketing communications through today’s primary direct digital channels of email, mobile, online advertising and the Web. As a result of Knotice’s native, unified platform capabilities, the company is able to offer an advanced level of analytics as well as key insights on timely and relevant topics – in this case, the degree of email open activity occurring on mobile devices for permission-based email marketing campaigns. As with Knotice’s previous Mobile Email Opens Reports, the mobile email open rate is a measurement of email opens occurring on mobile devices (including phones and tablets) compared to the opens occurring on desktop computers (including laptops). The mobile email open rate is not a measurement of mobile email opens compared to all emails delivered. This Mobile Email Opens Report for the second half of 2011 (Q3/Q4) has been updated to document not only the rate of email opens occurring on mobile devices in the U.S., but also makes the differentiation between mobile phone and tablet activity. Also included are mobile click-rate metrics. Tracking the share of opens occurring on mobile devices is a specific metric not widely found in the email marketing industry. Supplementing the open metrics with click data offers us a clearer picture of how mobile users are truly engaging with email – from the initial decision to open the email, to the very important decision to take action on the message or not. The mobile click rate we are including in this report is a measurement of email clicks occurring on mobile devices compared to the email opens occurring on mobile devices. This equates to the click-to-open (CTO) rate with which email marketers are well versed..."
Added: 19 April 2012;
Page views: 16
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- 27% of emails are opened on mobile devices: stats
- by Graham Charlton. E-consultancy, 13 April 2012. "Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets. Knotice conducted a study of 974m emails sent in the second half of 2011, and found that mobile open rates had grown from 20.24% in the first half of the year to 27.39% in the second. The research also provides a useful breakdown of open rates between tablets and mobiles..."
Added: 19 April 2012;
Page views: 121
Rating: 0
Votes: 0
- 77 Percent Of Us Want To Get Marketing Messages Via Email & There's No Close Second Place, Study Says
- by Matt McGee. Marketing Land, April 5, 2012. "If you're involved in marketing, you'd better be using email to send promotional messages to your customers. It doesn't matter how old they are, consumers overwhelmingly prefer to receive marketing via email and there's no close second place channel. The data come from ExactTarget's 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers series..."
Added: 10 April 2012;
Page views: 136
Rating: 0
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- Australian government agencies achieving the highest click-throughs of all sectors for email marketing campaigns
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Sunday, April 1, 2012. "... the Vision6 survey and its results - the latest July-December 2011 survey reports that government agencies and defense have retained their position as achieving the highest open rate of any industry sector in Australia, with 31.66% of emails opened by recipients (an increase of 0.97% from last survey). This means that if, as a government agency, you send out an email to a 10,000 person list, on average 3,166 of them will be opened. The others will end up deleted, ignored, blocked or bounced (where email addresses are full or closed)..."
Added: 2 April 2012;
Page views: 264
Rating: 0
Votes: 0
- How Effective Is Your Online Email Sign-Up?
- by Jeanne Jennings. ClickZ, March 19, 2012. "How effective is your online email sign-up? Here's the second part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate. In my last column, I discussed issues I identified on their original page; here, I'll cover the changes we made which provided the boost in conversion rate..."
Added: 21 March 2012;
Page views: 108
Rating: 0
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- List Growth: Optimizing Your Online Email Sign-Up
- by Jeanne Jennings. ClickZ, March 5, 2012. "How effective is your online email sign-up? Here's the first part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate. Read on to see the issues I identified on their original page. In my next column, I'll discuss the changes we made that provided the boost in conversion rate..."
Added: 21 March 2012;
Page views: 107
Rating: 0
Votes: 0
- The Honeymoon Effect
- by Jeanne Jennings. ClickZ, February 6, 2012. "For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It's something I call the honeymoon effect - newer people on your list are typically more excited to receive your email - and more likely to read and take action on it. Here's a case study based on work I did for a client that quantifies this effect; in my next two columns I'll provide some inexpensive things you can do to boost your email list growth - and, as a result, your email program's performance..."
Added: 21 March 2012;
Page views: 160
Rating: 0
Votes: 0
- 5 Reasons Subscriber Preferences Should Be Top Priority
- By Crystal Gouldey, Business 2 Community, Published December 15, 2011. "'Relevancy', 'subscriber preferences' and 'preference centers' are just a fancy way of saying you have options for email subscribers. Buzzwords aside, they're a highly effective way to attract and retain subscribers. You can use web forms to find your subscribers' preferences in AWeber, and you can download the free guide at the end that explains how to set this up. But first, have you thought about how subscriber preferences can help you? In order to set up a web form that tackles this effectively, you should understand what it can do for you. We'll look at the top five reasons you should use your web form to learn subscriber preferences..."
Added: 16 December 2011;
Page views: 265
Rating: 0
Votes: 0
- Creating An Engagement Index
- by David Daniels. ClickZ, September 12, 2011. "As an email marketer, it is vital to understand the overall engagement of your list of subscribers. While based on a single mailing it may be easy to view aggregate measures, such as unique click-through rate, often I find that many are not looking at such audience engagement measures over time. Understanding audience engagement on both a macro and subscriber level is important to determining which subscribers have churned or are showing signs that they are about to leave..."
Added: 21 September 2011;
Page views: 345
Rating: 0
Votes: 0
- 4 Surefire Ways to Get Your Emails Read
- by Simms Jenkins. ClickZ, August 25, 2011. "While technology surrounding the typical email subscriber may be quickly evolving (see my last column on the new inbox), the most important piece of the marketing equation will continue to be ensuring your messages get read. If they don't, everything else is near worthless (outside of the branding implications that many hang their hat on). So how does a savvy digital marketer make sure their efforts are not all for naught?..."
Added: 26 August 2011;
Page views: 324
Rating: 0
Votes: 0
- Using Cadence to Build B2B Email Engagement
- by Mike Hotz. ClickZ, August 10, 2011. "Need to shake up your B2B email marketing program to get more activity from your readers? Perhaps it's time to take another tip from your B2C colleagues and change your email schedule to one that better reflects your subscribers' needs, wants, and situations. This idea expands the concepts I touched on in my last column ("3 B2C Marketing Tactics to Improve Your B2B Newsletter"). This time, instead of focusing on the newsletter itself, consider changing your email cadence so that your messages reach recipients at more optimal times instead of whenever the schedule says it's time to broadcast..."
Added: 11 August 2011;
Page views: 344
Rating: 0
Votes: 0
This category last updated: 16 May 2012
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