e-Campaigning - Topics A-Z
Topics A-Z listing of articles and resources about the adoption of e-Campaigning techniques by politicians.
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e-Campaigning - Archive
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Archived articles and resources about how politicians are using the internet to campaign for elections and canvas voter's views.
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e-Campaigning - United States - Archive
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Articles and resources about trends and issues relating to e-Campaigning in the United States.
- The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election
- comScore, Inc, April 30, 2012 "Digital media has become one of the most significant game-changers in the political landscape, helping determine winners and losers in recent elections. With the realities of this new digitally dominated political environment, campaigns are becoming increasingly sophisticated about developing teams and strategies designed to deploy digital resources to reach and influence key voter constituencies.
In this report, comScore shares a variety of data and insights that help explain how digital is being used by both parties in the run-up to the Republican primary, and how these strategies are likely to influence the upcoming general election. This report identifies five key trends shaping the 2012 election cycle and analyzes how these themes are likely to play out in the course of the general election..." [Requires Registration]
- comScore Releases 'The Digital Politico' Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election
- Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising. Reston, VA, April 30, 2012. – comScore, Inc... today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search...
'Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,' said Andrew Lipsman, VP of Industry Analysis at comScore. 'Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the 'social media election' given how central Facebook and Twitter have become to the current digital battleground.' ..."
- O'Brien: Social media in 2012 elections will make 2008 look like the digital dark ages
- By Chris O'Brien. Mercury News Columnist, Contra Costa Times, Posted 26 February 2012. "... The differing social media strategies thus far of the Romney and Obama campaigns help illustrate the challenges and opportunities.
With the luxury of having no primary opponent and more resources, the Obama campaign has been leaving no social media stone unturned. Of course, the campaign is focused on Facebook and Twitter and YouTube..."
- Google+ for Politics
- Google+ provides politicians, political organizations, governments, activists and campaigners new ways to connect and share information online.
- Politicians Land on Google Plus
- Government Technology, November 23, 2011. "Political candidates already are looking to Facebook and Twitter to spread the word for the upcoming 2012 election. Now, Google Plus is another option.
A few public officials and presidential candidates already are using Google Plus for their cause..."
- Social media open new chapter in 2012 campaign
- By Shira Schoenberg, Globe Correspondent. The Boston Globe, 4 November, 2011. "... In 2008, President Obama's campaign mastered the art of online campaigning, using Facebook and other social networking tools in an unprecedented way for grassroots organizing and fund-raising.
Today, the Republican presidential candidates are competing for Twitter followers, Facebook friends, and YouTube viewers in a social media landscape that has changed the way elections are run.
An astonishing 459,000 people 'Like' Michele Bachmann on Facebook – a sum equal to the entire population of Kansas City..."
- Twitter Begins Accepting Political Ads
- by Todd Wasserman. Mashable, 21 September 2011. "Twitter on Wednesday started accepting political ads and announced a sales team dedicated to the category..."
- Perspective: 5 Tech Trends in the Elections Industry
- By Nichole Ciotti. Government Technology, September 13, 2011. "... Each year, election offices face more and more demands coming from media members, constituents and candidates who demand error-free elections and seek the most current and accurate voting results. Access to the right tools and technology can ease the stress that's placed on every election office.
Technology is dramatically transforming the election process. Election offices are challenged to keep pace through leveraging technology to increase transparency and improve communication with the public. Here are five technology trends being adopted by election offices across the country to better serve voters, candidates and the media..."
- Meet The Press To Host Republican 'Facebook Debate' In New Hampshire
- by Mark Joyella. Mediaite, July 18, 2011. "NBC's Meet the Press will host a 'Facebook debate' ahead of the New Hampshire primary, host David Gregory announced in a web video (suitable for sharing on Facebook) posted today..."
- Ten Ways Social Media Can Improve Campaign Engagement and Reinvigorate American Democracy
- by Darrell M. West, Vice President and Director, Governance Studies. The Brookings Institution, June 28, 2011. "Social media are the ultimate in disruptive technology. They change information delivery, business organization, online content, news coverage, and the manner in which individuals process new developments. As shown during the 2008 campaign, these digital tools represented a textbook example of voter mobilization and electoral impact. They were, in the words of Engage Partner Mindy Finn, the 'central nervous system' of campaign organizations. Using social networking outreach tools such as Facebook, MySpace, YouTube, and Twitter, a number of Democratic and Republican candidates raised money, identified supporters, built electoral coalitions, and brought people in closer touch with the electoral process..."
- Twitter, Facebook and YouTube now crucial to presidential campaigns
- Obama set the 'gold standard' for use of social media, and now it's an absolute must for candidates. Los Angeles Times, By Seema Mehta, Los Angeles Times, April 17, 2011. "Four years ago, Barack Obama kicked off his presidential campaign on the steps of Illinois' Old State Capitol, speaking in front of thousands of supporters and a throng of media. Earlier this month, when he formally announced his reelection campaign, he did so without public appearance, in an online video..."
- When it comes to online, Canadian party leaders are out of touch
- by Siri Agrell. From Saturday's Globe and Mail, Published Friday, April 8, 2011. "... Social media have become a game-changer in U.S. politics, allowing politicians as diverse as Mr. Obama, Mr. Paul and Ms. Palin to lead fundraising juggernauts and rally the base at the push of a button. So why is the same technology used to such dull effect in Canada? ..."
- Twitter 101: Short and tweet not so simple for federal leaders
- By Misty Harris, Postmedia News. Calgary Herald, March 28, 2011. "Politicians aren't exactly men (or women) of few words. So when it comes to campaigning in 140 characters or fewer on Twitter, it's not surprising that the tweets aren't as smooth as the talk. An analysis for Postmedia News gives the five party leaders fair to failing grades for site proficiency, with Michael Ignatieff and Jack Layton showing the most promise in terms of engagement, influence, daily activity and technical skill. Elizabeth May and Gilles Duceppe follow — with Stephen Harper flunking out of Twitter 101..."
- Online Politics 101: The Comprehensive Guide to Online Campaigning
- by Colin Delany. e.Politics, Version 2, January 2011. "If you want to change the world using digital tools, Online Politics 101 is the place to start. Over the course of 22 chapters and 31,000 words, this comprehensive guide covers online advocacy technologies and tactics in depth, with an emphasis on practical applications and real-world uses. The guide begins with an introduction to the internet as a medium for political change and eight simple rules to get you started, and then moves on to cover topics as varied as political websites, online fundraising, internet video, social media tools such as Facebook and Twitter, email advocacy, viral marketing, online advertising and the subtle art of search engine optimization..."
- Eight lessons for social media and politics from Politico, Facebook and media
- by Alex Howard. GovFresh, October 26, 2010. "... One of the great unanswered questions of this election with respect to social media will be whether fan or follower numbers have any predictive value with respect to elections. Another will be whether more interactive candidates are more successful. What remains is to decide which strategies and tactics will make the difference in winning elections..."
This category last updated: 3 May 2012