Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Cookies - Topics A-Z
Topics A-Z listing of articles and resources about the use of cookies which aid in the analysis of website usage.
1
Site Articles
- Cookies and Web Analytics - Archive
- Archived articles and resources relating to the use of cookies on websites for web analytics purposes.
Added: 16 December 2005
Page views: 3,547
Rating: 0.0
Votes: 0
28
External Links
- The EU Cookie Law: A guide to compliance
- By Econsultancy, April 2012. "The EU Cookie Law guide look into the legal changes as they affect online businesses in the UK, the potential threats to online business models and the steps that companies could be taking now to demonstrate compliance with the EU ePrivacy Directive... This 40-page report explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, as well as showing some practical examples of how websites can gain users’ consent for setting cookies..."
Added: 19 April 2012;
Page views: 23
Rating: 0
Votes: 0
- Just 23% of web users would say yes to cookies
- Posted by Graham Charlton. E-consultancy, 18 April 2012. "Websites applying opt-in consent mechanisms to comply with the EU E-privacy directive will have a hard time convincing users to accept cookies, as just 23% of respondents said they would be happy to say yes to cookies. One major issue with this directive is public awareness of what cookies are and what they do. Suddenly, web users will be seeing messages about cookies all over the place, accompanied with references to tracking, privacy etc..."
Added: 19 April 2012;
Page views: 99
Rating: 0
Votes: 0
- The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study
- comScore, Inc., May 6, 2011. comScore Whitepaper. "The study addresses the key sources of discrepancy between server-based and panel-based data in Latin America and reveals that cookie deletion can lead to large overstatements in servers' measurement of the size of online audiences. Without appropriate adjustments, site server audience reports can be inflated up to 2.5 times the actual number of unique visitors..."
Added: 10 May 2011;
Page views: 414
Rating: 0
Votes: 0
- comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Latin America
- Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.5x. Santiago, Chile, May 9, 2011 – "comScore, Inc., a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in server logs’ measurement of the size of online audiences. Without appropriate adjustments, server-based audience reports can be inflated up to 2.5 times the actual number of unique visitors. The study analyzes behaviors in Latin America, including individual market analysis for Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela..."
Added: 10 May 2011;
Page views: 461
Rating: 0
Votes: 0
- The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study
- comScore, Inc., February 3, 2011. "The study addresses the key sources of discrepancy between server-based and panel-based data in Australia and reveals that cookie deletion can lead to large overstatements in servers' measurement of the size of online audiences. Without appropriate adjustments, site server audience reports can be inflated up to 2.7 times the actual number of unique visitors. Topics covered in the report include: Thorough discussion of the study’s methodology. Quantification of the degree to which cookie deletion leads to an overstatement in site-servers’ estimates of the number of unique site visitors. Comparison of first-party vs. third-party cookie deletion rates and the resulting overstatement in servers’ estimates of the size of site audiences and the reach of online advertising campaigns. A comparative look at cookie deletion rates across select global markets. Implications for the industry and comScore’s proposed solution for accurate audience measurement..." [Requires registration]
Added: 16 March 2011;
Page views: 563
Rating: 0
Votes: 0
- The Trouble With Cookies Persists
- by Tessa Wegert. Clickz, March 10, 2011. "How can something with such tasty connotations be such a source of distaste? Cookie deletion has long been a blight on digital campaigns, skewing conversion tracking and affecting the validity of reach and frequency metrics. It's a boundless, borderless issue that affects our industry the world-over... A recent industry analysis from comScore puts it in sharp perspective: as outlined in its new report, the research group found that current cookie measurement systems overstate the number of users by over 2.5 times..."
Added: 16 March 2011;
Page views: 513
Rating: 0
Votes: 0
- Evercookie: the Everlasting Gobstopper of Browser Cookies
- Posted by Russell Glass, Bizo, Wednesday, September 22, 2010. "I was just informed by our VP Engineering about a new Javascript API called 'Evercookie' (note: clicking on link may place an Evercookie on your browser) that basically creates the Everlasting Gobstopper of browser cookies: a cookie that never goes away, and respawns itself whenever a user deletes their cookies. Think Flash cookies, but way more persistent..."
Added: 27 September 2010;
Page views: 916
Rating: 0
Votes: 0
- Scrutiny of Flash Cookies Extends Overseas
- by Jack Marshall. Clickz, September 23, 2010. "European Commissioner Neelie Kroes recently described the use of Flash cookies for some purposes as illegal under European law..."
Added: 27 September 2010;
Page views: 793
Rating: 0
Votes: 0
- New federal cookie policy coming soon?
- By Jason Miller - Executive Editor. Federal News Radio, February 15, 2010. "As the White House continues to push the idea of open government and transparency, one key piece to the puzzle still is missing. The policy that prohibits agencies from using persistent cookies, or software code that tracks users' Internet habits, remains in effect-nearly six months after the administration received public input on the proposed policy change..."
Added: 16 February 2010;
Page views: 541
Rating: 0
Votes: 0
- Debate still rages on federal use of cookies
- Allowing cookies may infringe on the public's privacy, some say, By Doug Beizer. Federal Computer Week, August 11, 2009. "The comment period about using technology to track visitors on government Web sites may be over, but the debate about changing the government's policy continues, based on comments from advocacy groups, agencies, industry and the public..."
Added: 13 August 2009;
Page views: 715
Rating: 0
Votes: 0
- OMB evaluates federal Web tracking policies
- Policies impede user experience, officials say, By Doug Beizer. Federal Computer Week, July 29, 2009. "Should federal Web sites allow the use of persistent cookies, small programs that can track a vistor's activities on the site? The cookies are common on commercial sites, but government policy forbids them on official government sites..."
Added: 30 July 2009;
Page views: 685
Rating: 0
Votes: 0
- Federal Websites: Cookie Policy
- Posted by Michael Fitzpatrick and Vivek Kundra. Office of Science and Technology Policy Blog, 24 July 2009. "During the Open Government Initiative outreach, Federal employees and the public have asked us questions about the federal government's policy on cookies. As part of our effort to create a more open and innovative government, we’re working on a new cookie policy that we’ll want your input on..."
Added: 27 July 2009;
Page views: 955
Rating: 0
Votes: 0
- US Federal Government Cookie Policy Under Review
- by Phil Kemelor. Web Analytics Management, June 17, 2009. "Over the last few months, there has been a great deal of activity at the most senior levels of the US Government discussing the use of persistent cookies on federal agency web sites. If you are a Federal Web Manager or Web Analyst, you are painfully aware of the constraints on using cookies and the limitations it causes to a more accurate definition of unique visitor, and some of the more advanced segmentation features available in web analytics solutions..."
Added: 18 June 2009;
Page views: 1,107
Rating: 0
Votes: 0
- When Is a Visitor not a Visitor?
- By Neil Mason, ClickZ, March 31, 2009. "Controversy surrounding unique visitors, a core metric of Web analytics, has raised its head again. In a recent blog post, Web analytics consultant and author Eric Peterson called on the Web analytics industry to stop using the term "unique visitors" because it doesn't accurately reflect what's actually being measured..."
Added: 1 April 2009;
Page views: 1,438
Rating: 0
Votes: 0
- What a Pixel and Cookie Can Reveal
- By Brian Massey, ClickZ, February 4, 2009. Discusses how pixels and cookies deliver information about visitor's usage of your website.
Added: 6 February 2009;
Page views: 1,367
Rating: 0
Votes: 0
This category last updated: 19 April 2012
Search, Login and Options
Search
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
