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Conversion Rates - Topics A-Z
Topics A-Z listing of articles and resources about conversion rates within the context of web analytics and search engine metrics.
2
Site Articles
- Conversion Rates
- Archived articles and resources relating to conversion rates and key performance indicators for websites.
Added: 16 December 2005
Page views: 2,993
Rating: 0.0
Votes: 0
- Conversion-Driven SEO - The way to measure is ROI
- Powerpoint slides from Daniel Waisberg's presentation at eMetrics San Jose in 2009 on the topic of ROI being the measure for SEO success.
Added: 14 May 2009
Page views: 1,049
Rating: 0
Votes: 0
104
External Links
- A Beginner's Guide to Conversion Goals in Google Analytics
- By Glenn Gabe. Search Engine Journal, April 13, 2012. "... My goal (no pun intended) is to explain more about conversion goals in Google Analytics, which you can implement today. And after implementing a rounded set of goals, you can start to quickly analyze sources of traffic to identify both high and low performers. A rounded set of conversion goals can go a long way. You can view performance across a number of reports, and that data can provide enough insight to make important changes. Changes that can help you succeed..."
Added: 17 April 2012;
Page views: 125
Rating: 0
Votes: 0
- Killing It With Conversion Rate Optimization
- by Ryan DeShazer, Search Insider, March 30, 2012. "... In the book 'Consumer.ology', author Philip Graves explores this phenomenon in the context of consumer behavior patterns. Graves believes that focus groups and questionnaires can lead to faulty data, which in turn can lead to poor product development and/or market receptivity to a new product or service. Out in the wild, consumers will often act irrationally -- and contained market research efforts can't effectively replicate that irrationality. This is the result of the focus group model itself; prospective consumers are asked to act in rational ways when presented with consumption options..."
Added: 4 April 2012;
Page views: 105
Rating: 0
Votes: 0
- The 5 Keys to Conversion Rate Optimization
- by John Lynch, Search Engine Watch, September 7, 2011. "While search engine marketers are frequently vulnerable to obsession with data points, such as unique visits and rankings, the success of any SEM program will ultimately be judged by bottom-line revenue. One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic. Even a 0.5-1 percent conversion rate increase can have dramatic results in the overall health of a company. Below are the top five ways to improve conversion rates for organic and paid landing pages..."
Added: 8 September 2011;
Page views: 316
Rating: 0
Votes: 0
- How To Track Social Conversions On Landing Pages
- by Scott Brinker. Search Engine Land, June 15, 2011. "... By social conversion, we mean a social-oriented action that a user takes on one of your pages: clicking a Facebook Like button, clicking a Twitter Follow button, or clicking a new Google +1 button..."
Added: 18 July 2011;
Page views: 558
Rating: 0
Votes: 0
- The Anatomy Of A Compelling Call To Action Button
- by Aaron Bradley. Search Engine Land, June 22, 2011. "In the vast majority of cases, the path to a conversion starts with the click a of button. The most compelling offer in the world will not result in a website goal being completed unless you can successfully entice a visitor to hover over a button and tap their mouse. Accordingly, the biggest single thing a webmaster can do to improve conversion rates is to modify the wording, appearance or behavior of a button. Thankfully, one of the easiest website elements to test is a button. Technically, buttons are usually discreet image files that can be swapped out with hardly any code modification required. In terms of procedure, there's perhaps no more straightforward A/B test that can be run than measuring the comparative performance of two buttons..."
Added: 23 June 2011;
Page views: 399
Rating: 0
Votes: 0
- 5 Easy Things You Can Do to Improve Website Conversions Right Now
- by Aaron Bradley. Search Engine Land, May 25, 2011. Includes: 1. Remove One Unnecessary Web Page Element; 2. Reduce The Load Time Of One Page; 3. Add One Call To Action To Your Thank You Page; 4. Replace One Block Of Text With Bullet Points; 5. Use Analytics To Uncover One Actionable Insight.
Added: 26 May 2011;
Page views: 487
Rating: 4
Votes: 1
- Valuing Conversions: How You Count Matters
- by Tim Ash. ClickZ, April 25, 2011. "What exactly are you trying to optimize? This might seem like a simple question, but it deserves a second look. How you measure and record data during any landing page optimization test will have a profound impact on the results (and your test's basic validity). You may also have to use different math in order to analyze the data that you have collected..."
Added: 27 April 2011;
Page views: 497
Rating: 0
Votes: 0
- Micro Conversions: The Key to Maximum Lifetime Customer Value
- By Kevin McCaffrey, The Unbounce Blog, March 15th, 2011. "Understanding Micro conversion is part of the process of understanding why the vast majority of your customers walk away from your site without doing anything. While you may be focused on trying to increase your 2% conversion rate, there is a more holistic view you can take on conversion that will help Improve your Website and business. Understanding micro conversions will help you achieve the following 4 things You'll think more about the most appropriate way to serve your customers at each stage of the buying cycle You'll become more aware of the distractions that lead to Conversion bleed You'll understand ALL the reasons that people are on your Website You'll find the key to maximum lifetime customer value..."
Added: 18 April 2011;
Page views: 500
Rating: 0
Votes: 0
- Variations on a Theme: Making Measurable Website Changes
- by Tim Ash. Clickz, April 11, 2011. "Conversion tuning is the process of improving conversion rates by testing website changes. Whether done in a single engagement or as an ongoing series of tests, conversion tuning can improve the efficiency of all of your online marketing programs and significantly impact your bottom line. By testing alternatives to your current landing page designs, you can discover better-performing versions..."
Added: 13 April 2011;
Page views: 507
Rating: 0
Votes: 0
- Tracking Offline Conversions for Local SEO
- by vanillacoke. SEO Book, March 28, 2011. Discusses how you can use Google Analytics to track merging offline marketing with online marketing especially now the Google's emphasis on providing quality local search results.
Added: 7 April 2011;
Page views: 508
Rating: 0
Votes: 0
- Tuning Multiple-Page Conversion Flows
- by Tim Ash. Clickz, March 14, 2011. "Much of the attention in website conversion optimization is on testing and tuning individual landing pages. However, there are many online campaigns that require a visitor to pass through a series of pages before converting. Tuning multiple-page sequences (otherwise known as "flows") has its own unique challenges, because you are not simply tuning the content and organization of a single page, but how the content supports multiple steps in the conversion process. The best multiple-page conversion flows are systematic, connected, and flexible. Each of these characteristics presents numerous opportunities for enhancement and can be tuned and tested for optimal effectiveness..."
Added: 21 March 2011;
Page views: 499
Rating: 0
Votes: 0
- Conversion Rate, A Most Powerful Lever Indeed
- by Ryan Woolley. Search Engine Watch, February 25, 2011. Discusses the use of AB testing to help improve your conversion rates either by using a server-side rotation, where you send all traffic to a single URL that then redirects traffic to test pages based on the design of your test or by using Google Website Optimizer.
Added: 1 March 2011;
Page views: 879
Rating: 0
Votes: 0
- Optimizing the Conversion Rate Optimization Process
- by Bryan Eisenberg. Clickz, February 11, 2011. "... The conversion optimization process is simple but not easy; the devil is in the details. The details involve a continuous improvement process that takes into account the realities of your organization and those of the real-time marketplace... Conversion rate = The number of people who take the action you want them to take divided by the total number of potential people who could have intended to take that action. Not everyone will convert. Nevertheless, with the exception of bad traffic, everyone has some intention to convert..."
Added: 16 February 2011;
Page views: 542
Rating: 0
Votes: 0
- Funneling your Traffic into Conversions
- by Josh McCoy. Search Engine Watch, December 6, 2010. "... In the rat race of SEO we often become consumed with reaching top rankings and driving massive amounts of traffic. We then forget to assess the next step: helping these visitors reach our intended goal..."
Added: 9 December 2010;
Page views: 549
Rating: 0
Votes: 0
- Improving Online Conversions For Dummies
- By Google - Alan Wrafter, Clancy Childs, Trevor Claiborne, Alicia Manning, Jeff Gillis and Lisa Coffey. John Wiley, 2010. "Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. People can simply click your ad to make a purchase or learn more about you. This book explains how you can make sure your ads show on searches that are most likely to convert into sales. It walks you through the steps needed to ensure that your website can attract and generate sales with a better return on investment. We explore how to identify which ad clicks and impressions lead to conversions and how you boost your sales and conversions. We also look at how you can better apportion your marketing spend and even develop your own conversion attribution model. Don't panic – it’s easier than it sounds!..."
Added: 15 October 2010;
Page views: 559
Rating: 0
Votes: 0
This category last updated: 17 April 2012
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