Content Management - Topics A-Z
Topics A-Z listing of articles and resources about content management.
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Content Ownership, Approval and Review Standard
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Citizens, businesses and other organisations rely on information published on Victorian Government websites to keep them informed and to help them make decisions. This standard requires departments and agencies to consider the above content checkpoints and develop strong content management processes to ensure they are observed at all times.
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Migrating large amounts of content - presentation and whitepaper
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Presentation by Jeff Evans, May 4, 2011. Describes some good practices for migrating from large numbers of small subsites to a single, optimised site. It describes basics of content audits, information architecture and developing an ongoing content strategy.
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Web Content Management Requirements Definition Report: Overview
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The Whole of Victorian Government (WoVG) Web Content Management Requirements Definition Report has been developed to provide a set of core and optional requirements to assist in the procurement of Web Content Management Systems by Victorian Government Agencies.
- 5 Content Management CMS Tips for Large Enterprises
- Posted by Stephanie Chang. SEOmoz The Daily SEO Blog, October 9, 2011. 5 SEO tips that could benefit anyone who is working or will work with a large enterprise client: SEO Score Sheet; Alerts; Help Center; Adding Canonical and 301 Redirect Fields; and Incorporating Keyword Research.
- Online-first: Building in web at the front-end, rather than the back-end of government processes
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Wednesday, August 24, 2011. "One of the largest challenges for all forms of online use by government is how, as a late addition to the communications, engagement and policy stable of tools, web initiatives often get added to the end of processes rather than the beginning.
A good example is in content development of all kinds. Often officers across agencies use desktop publishing packages to create communications materials, briefs, papers and reports, finalise them via publications teams and printers, then send the final 'web-ready' PDF to the online team, to be loaded online - usually within a few hours.
This poses challenges and risks throughout..."
- The Content Marketing Process Explained
- Written by Arnie Kuenn. Search Engine People, 15 February 2011. "... Content can come in various forms including; blog posts, videos, white papers, infographics, press releases and much more. But, what is the point of going to all the effort to create great pieces of content if it's never found? Content marketing requires a well thought out strategy and continuous improvement. If you think of content marketing as a chain, the links in the chain are..."
- Is Your Content Making a Good First Impression? [How To in GA]
- Written by Shockley Au. Search Engine People, 17 December 2010. "First impressions matter, whether they are made offline by a sales representative, or online by a visit to your website. Is the content on your website making a good first impression? Which content resonates better with new visitors? We can answer these questions by creating a custom report in Google Analytics..."
- Content management equals continuous improvement
- By Gerry McGovern. New Thinking, November 29, 2010. "Managing content can yield enormous rewards, but it requires a continuous improvement model... Most content management models terminate at publication. Once the webpage or website is actually published, the project is complete. Huge quantities of print content are still being taken and being reproduced on the Web because that's the quickest and cheapest option. Localization is in essence a sweatshop activity for content. The whole drive is to reduce costs rather than increase value. Properly managed, content has fabulous potential to deliver value. But too many organizations treat their website like a coalmine when they should be managing it like a goldmine..."
- Web management requires minimalism
- By Gerry McGovern. New Thinking, October 18, 2010. "The most important decisions in web management are what you don't do, what you take away from your website rather than put up on it... Simplicity requires a lot of effort. Most organizations do not measure the benefits that are delivered as a result of this effort. That's why we have complexity..."
- Strategic Content Management
- by Jonathan Kahn. A List Apart Magazine, September 7, 2010. "Trying to fix an organization’s content problems by installing a content management system (CMS) is like trying to save a marriage by booking a holiday. We know that a successful web project needs a content strategy—but when it comes to the CMS, we stop thinking strategically. Despite all the talk about user-centered design, we rarely consider the user experience of the editorial team—the people who implement the content strategy. We don't design a CMS, we install it..."
- When do you have too much information?
- By Gerry McGovern. New Thinking, February 2, 2010. "Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it... Take, for example, the web 'management' approach called distributed publishing. The theory was: buy the tool, train people to use it and watch them go. What happened? Each division or department that the publishing tool was distributed to sought to publish to the website with the absolute minimum resource input. If ever there was a disastrous non-strategy it is distributed publishing. It led to website junkyards full of vanity publishing and out of date garbage..."
- Enterprise Content Management: A Foundation for Useful Information
- By Kimberly Samuelson. Public CIO, September 22, 2009. "At its most fundamental level, government is in the business of information. Yet it's one thing to collect information, and quite another to make it useful. As simple and humble as it sounds, "usefulness" of information and systems has emerged as the gold standard. Unfortunately the sharing and usefulness of information in government are still in their infancy, according to a number of public CIOs..."
- Su Content Es Mi Content: Leveraging In-House Content For SEO
- by Aaron Bradley. Search Engine Land, July 1, 2009. "It hardly needs saying that content is important for SEO: a properly structured site with frequently updated, keyword-rich content is the best foundation for high search engine rankings. Quality content that is interesting or useful to users also has an excellent chance of receiving unsolicited links, further enhancing a website’s ability to rank well for relevant searches. To maximize these considerable benefits, SEOs should take an aggressive, hands-on approach to content creation and promotion. Being involved at every stage of a website's content development cycle offers the best chance of supporting in-house optimization efforts..."
- Website management: you can't automate everything
- By Gerry McGovern. New Thinking, April 20, 2009 - Volume 14 Number 15. "The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work... What do you get when you personalize crap content? Personalized crap content. What do you get when you distribute publishing rights to people who can't write, don't care about what they write, think metadata is a country bordering Outer Mongolia, and will never, ever review or remove what they publish? You get the website you deserve..."
- Don't duplicate link text in the title attribute
- by Roger Johansson. 456 Berea St, Posted on March 31, 2009. "The default templates supplied by several Content Management Systems (CMSs) seem to duplicate the link text in navigational links into each link's title attribute..."
- Google dubbed internet parasite by WSJ editor
- by Jane Schulze, Media editor. The Australian, April 6, 2009. "Companies that aggregate mainstream media content without paying a fee are the "parasites or tech tapeworms in the intestines of the internet" and will soon be challenged, Robert Thomson, the Australian-born editor of The Wall Street Journal has warned..."
- How many webpages can one person manage?
- By Gerry McGovern. New Thinking, March 23, 2009 - Volume 14 Number 11. "... There is a limit to the amount of pages one person can professionally manage. It will, of course, depend on the type of pages, but the limit still exists. In your organization is the limit 200 pages, 300 pages, 500 pages. At 1,000 pages—even for low maintenance webpages—you are certainly reaching an upper limit. Can one person professionally manage 5,000 webpages. Very unlikely. Some web teams are based on a distributed publishing model. In such a model the web team is often not responsible for any pages, but merely facilitates other parts of the organization to publish. This model has failed miserably in every organization in which I have seen it implemented in..."
- Better Content Management through Information Architecture
- By Masood Nasser. Boxes and Arrows, 6 March 2007. "Everyone understands the business case for Content Management: Organizations drowning in information can't learn from, act on, or leverage knowledge and resources trapped in assets that already exist. You lose the content's value if you can't find it to use it. To solve problems like these, business often purchases a technology, assuming the former is a feature of the latter..."
This category last updated: 18 October 2011