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Victorian Government Branding Policy - in pdf format (3904kb)

(This document requires the use of Adobe Acrobat Reader). Department of Premier and Cabinet, June 2011.

Purpose: To provide guidance to Victorian Government agencies regarding branding of internal and external communications.

Objectives: 1. To increase community recognition, awareness and confidence in the Victorian Government through brand communication. 2. T o increase the effectiveness and consistency of Victorian Government branding.

Principles: 1. All Victorian Government communications will carry the appropriate Victorian Government branding device as specified in these guidelines, unless an exemption has been granted by the Strategic Communications Branch, Department of Premier and Cabinet (DPC). 2. An approved agency logo may accompany the device as a secondary brand..."

[Currently only available on the Victorian Government Intranet]

Further information on Victorian Government Branding Policy - in pdf format (3904kb)

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Last updated: 28 November 2011