Social Media Policies and Standards
Policies and standards relating to the use of social media tools by government agencies.
-
Department of Health - Social Media Action Plan - Part 1: Policy
-
The Department of Health's Social Media policy recognises that staff and business units will increasingly be using social media to interact with each other and the Victorian community and to promote the work of the Department. This policy provides a safe framework for online participation by representatives of the Department of Health. The policy recognises that all communications by public servants must comply with the standards of conduct and behaviour set out in the Public Administration Act 2004, the Code of Conduct for Victorian public sector employees, Victorian Government policies and guidelines, and Commonwealth and state legislation.
-
US DOD Social Media Policy
-
The US Department of Defense published its social media policy on February 25, 2010.
-
Social Media Policy - Department of Justice
-
This policy provides guidance to the Victorian Government's Department of Justice employees and external contractors that engage in social media.
- The Anatomy of a Good Social Media Policy
- by Mic Adam. Social Media Today, Posted March 7, 2012. "Whether your company is active on social media, your employees probably are. So you should have a policy. Over the course of the last few years I have been involved in writing and reviewing a lot of social media policies around the world. It is becoming clear that social media policies have some kind of anatomy.
Of course, there is not a 'one size fits all' solution since every company has its own needs and wants. I would like to share with you what I am seeing as best practice components in social media policies.
Here are the different sections one could have in a policy..."
- ABS Twitter Policy
- Australian Bureau of Statistics. This page first published 23 April 2010, last updated 4 May 2011. "If you follow us, you can expect between 2-10 tweets a day covering some or all of the following: Alerts about new content on our other digital channels (news, publications, publicity campaigns etc); Invitations to provide feedback on specific issues on which we are consulting; Occasional live coverage of events..."
- DHS Social Media Policy For Employees
- Victorian Government - Department of Human Services, September 2011. "Summary - This policy provides guidance to employees of the Department of Human Services about engaging in social media. All employees are responsible for being aware of the policy and understanding their responsibilities around using social media in their professional and personal capacity..."
- Social Media in Government: High-level Guidance
- New Zealand Government Web Standards. Government Information Services, Department of Internal Affairs, November 2011 - Version 1. "'Social Media in Government: High-level Guidance' has been written to help organisations when they are trying to decide if they should use social media in a communications, community engagement, or a policy consultation context. It is intended to be useful to managers and leadership teams, but also provides basic principles, code of conduct issues, and templates that are important for practioners of social media.
As with any communications channel, social media projects require proper planning, benefit and risk assessment, resourcing and commitment.
The 'High-level Guidance' document takes you through the issues that need to be considered before your organisation begins using social media. It offers information to help with benefit and risk assessment and, finally, a business case template designed to stimulate thinking around some of the key areas that need to be considered when planning to use social media..."
- Guideline for External Use of Web 2.0
- Treasury Board of Canada Secretariat, 18 November 2011. "... This guideline is designed to provide specific guidance to Government of Canada departments on the use of externally facing Web 2.0 tools and services.
This guideline does not alter or replace any existing legislation or policy instrument. When interacting with external audiences through Web 2.0 tools and services for official purposes, departments must comply with existing legislative and policy requirements. This guideline includes practical advice to help departments make informed decisions about how to meet these requirements when using externally facing Web 2.0 tools and services. In addition, the guideline encourages departments to:
Designate clear accountability for the coordination of departmental Web 2.0 initiatives; and
Develop guidance for personnel on the use of Web 2.0 that addresses expected behaviours, benefits, risks and consequences for all types of potential use (official use, professional networking use and personal use).
This guidance may not cover every situation, but it will help departments make good choices that mitigate risks while maximizing benefits of these tools and services..."
- Anatomy of a Social Media Policy
- Posted by Dr. Sarah Elaine Eaton. Social Media Today, October 14, 2011. "“I need your help!” he wailed over the phone. “An employee of ours just posted a YouTube video with really negative comments about our company. What do we do?”
Over the past 24 months, my phone rings on an almost daily basis with clients, colleagues and friends in a panic about something to do with social media. That led me to start working with organizations to help them develop and then roll out social media policies for their organizations. Through researching and reading over 150 social media policies for corporations, hospitals, universities and non-profit organizations and helping my clients develop their own organizational policies, here’s what I've learned:..."
- Social Networking - Privacy Victoria
- Office of the Victorian Privacy Commissioner, Published: September 2011. Social Networking, Information Sheet 04.11, issued September 2011. "This Information Sheet provides an overview of how the Information Privacy Act 2000 (Vic) applies to Victorian public sector organisations using or proposing to use social networking services...
- Framework and Guidelines for Use of Social Media for Government Organisations - in pdf format (2049kb)
- (This document requires the use of Adobe Acrobat Reader). Department of Information Technology, Ministry of Communications and Information Technology, Government of India, September 2011. "... The guidelines provide an in depth review of types of social media, its characteristics and challenges in its use. In order to assist the departments undertake such an engagement, the document provides for a framework and detailed guidelines governing each element of the framework. Briefly, the elements of the framework and associated guidelines are given below:
The framework comprises of the following 6 elements:
- Objective: Why an agency needs to use social media
- Platform: Which platform/s to use for interaction
- Governance: What are rules of engagement
- Communication Strategy: How to interact
- Pilot: How to create and sustain a community
- Institutionalisation: How to embed social media in organisation structure..."
- Cornwall Council Social Media Policy - in pdf format (100kb)
- (This document requires the use of Adobe Acrobat Reader). Cornwall Council 13 April 2010. "... Social media offers great potential for building relationships and improving the services that we provide. This policy will clearly set out how social media can be managed effectively and how any risks or pitfalls can be avoided or mitigated..."
- Veterans Affairs Social Media Policy - Use of Web-based Collaboration Technologies - in pdf format (83kb)
- (This document requires the use of Adobe Acrobat Reader). Department of Veterans Affairs VA Directive 6515. Washington, DC 20420 Transmittal Sheet, June 28, 2011. "... This Directive provides policy for all Department of Veterans Affairs (VA) offices and employees regarding the use of Web-based resources and tools to facilitate collaboration, outreach, communication, and information sharing at VA. These web-based collaborative tools include social media such as wikis, blogs, mashups, folksonomies, Web feeds (such as Really Simple Syndication (RSS) feeds), and forums (such as Facebook, chat rooms), and collaborative tools such as Microsoft SharePoint. Properly used, these tools can significantly enhance VA’s mission effectiveness..."
- The Social Media Navigator - in pdf format (202kb)
- (This document requires the use of Adobe Acrobat Reader). GSA's Guide to Official Use of Social Media, April 2011. "The Social Media Navigator is a Guide to GSA's official use of social media, which augments the GSA Directive on Social Media Policy. The scope includes the use of social media technologies hosted outside of Federal Government servers, social media technologies hosted on internal Federal Government servers, and individual user’s responsibilities when accessing social media services in either environment in an official capacity..."
- IBM Social Computing Guidelines
- Blogs, wikis, social networks, virtual worlds and social media. "In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing.
Below are the current and official "IBM Social Computing Guidelines," which we review periodically so that they may evolve to reflect emerging technologies and online social tools..."
- Guidelines for Conducting Citizen Engagement, Specific to Social Media - in pdf format (249kb)
- (This document requires the use of Adobe Acrobat Reader). Government of British Columbia, Public Service, October 13, 2010. "Overview - In this document you'll find: A. The BC Public Service Philosophy and the Context for Change: Information about the context for and benefits of using social media tools. B. Key Considerations: The things to be aware of and a bit about the process to follow in using social media for public discussion. C. Principles: To guide the use of social media tools in your professional capacity. D. Summary and Further Information..."
- Social Media Policy - Department of Education and Training (NSW)
- Department of Education and Training, 15 March 2011. "This policy has been developed to provide department employees with standards of use as they engage in conversations or interactions using digital media for official, professional and personal use. The department supports its employees' participation in social media online applications such as social networking sites, wikis, blogs, microblogs, video and audio sharing sites and message boards that allow people to easily publish, share and discuss content..."
- Queensland - Official use of social media policy - in pdf format (122kb)
- (This document requires the use of Adobe Acrobat Reader). ICT Policy and Coordination Office, Department of Public Works, Queensland Government Enterprise Architecture - QGEA policy, Final December 2010 v1.0.0. "Purpose - The policy establishes a clear set of requirements for agencies electing to use social media tools so they may do so within an authorised and accountable environment. Social media is a general term used to describe the tools and forms of publishing which are based on an interaction or conversation online between an author and active readers, in contrast with traditional broadcast media, where the 'audience' is a passive consumer of content..."
This category last updated: 8 March 2012