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Measurement and Business Intelligence Policies and Standards
Policies and standards relating to measurement and business intelligence including web analytics in government.
2
Site Articles
- IT&T - 46: Website Measurement Policy
- Departments and agencies must implement a website measurement facility on their Internet websites.
Added: 5 December 2005
Page views: 7,776
Rating: 0.0
Votes: 0
- Web Analytics Standard
- At a minimum, all public-facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account. The WoVG analytics account uses a single supplier (currently Google Analytics) to allow Victorian Government website statistics to be tracked consistently, and to be aggregated into a portfolio view. The supplier chosen is either a free or near‐free service, or is subject to normal Government procurement. A WoVG approach to web analytics will provide consistent information to central agencies that track the government's web portfolio as a whole, as well as providing all Victorian Government website owners with comparable metrics to evaluate their usage and performance.
Added: 29 September 2011
Page views: 1,200
Rating: 0
Votes: 0
4
External Links
- So Who Asked? - What Governments Officially Say About Web Analytics
- by Andrew Edwards. ClickZ, December 5, 2011. "Often considered hopelessly out of the money in the horse race of web analytics, governments around the world still publish guidelines and establish standards, all of which are available for free. Plus, the fact they are not necessarily cutting edge makes them good yardsticks by which to measure where the broad middle settles when it comes to standards, understanding, and expectations as regards to analytics. Regrettably this writer is proficient in just the one language in use herein, and so my survey will encompass only the content of the U.S., U.K., Australian, and New Zealand government sites..."
Added: 7 December 2011;
Page views: 296
Rating: 0
Votes: 0
- Using Twitter Policy - in pdf format (156kb)
- (This document requires the use of Adobe Acrobat Reader). UK Information Commissioner's Office, 2 December 2009 - Version 2: updated 4 February 2010. "This document describes why and how we intend to establish and manage a corporate presence on Twitter..."
Added: 19 October 2010;
Page views: 588
Rating: 0
Votes: 0
- Measuring website quality
- Central Office of Information. Guidance number: TG126; Date issued: November 2009; Version: 1.1. "The perception of an organisation is influenced by the user experience of its website. Users may have no way to judge the operations of an organisation except through the experience of its public-facing services. Measuring website quality is a crucial step in building a website that is fit for purpose and helps users to achieve their goals..."
Added: 14 April 2010;
Page views: 526
Rating: 0
Votes: 0
- Measuring website usage
- Central Office of Information. Guidance number: TG116; Date issued: March 2009; Version: 1.0. "This guidance for central government describes a common approach to measuring website traffic. This enables departments to answer Parliamentary Questions and Freedom of Information Requests about website usage consistently and reliably. It also facilitates the development of performance measures for use in the planning, design and evaluation of websites..."
Added: 14 April 2010;
Page views: 681
Rating: 0
Votes: 0
This category last updated: 7 December 2011
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