Template Twitter Strategy for Government Departments - Document

Prepared by By Neil Williams, Department for Business, Universities and Skills in the United Kingdom.

This document describes why and how government departments intend to establish and manage a corporate presence on the microblogging social network Twitter.com. It covers:

• Objectives and metrics – why we are using Twitter, and how we will assess its value
• Risks and mitigation – how we will contain the risks to our corporate reputation
• Channel proposition and management – how we will populate and use the channel
• Promotional plan – how we will promote our presence on Twitter to maximise value

Template Twitter Strategy for Government Departments

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