(This document requires the use of Adobe Acrobat Reader). Provides an overview of global developments and APAC-wide observations on the use of social media. Drills down to 5 APAC countries: Japan; China; India; Korea; Australia. Then provides a summary of observations: when it comes to social media, do
local realities trump global trends?
Added: 5 August 2010;Page views: 1,583Rating: 0Votes: 0
Nielsen Wire, July 30, 2010. "Growth in consumers' use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity..."
Added: 5 August 2010;Page views: 1,138Rating: 0Votes: 0
Nielsen Wire, July 9, 2010. "Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report. The survey found that three of the seven biggest global online brands are social media sites – Facebook, Wikipedia and YouTube. Close to three quarters of the world's Internet population (74%) have now visited a social networking/blogging site, and Internet users are spending an average of almost six hours per month on social media sites..."
Added: 5 August 2010;Page views: 1,446Rating: 0Votes: 0
Public Sector Technology and Management, March 10, 2006. "A new research report, sponsored by FileNet, looks the level of preparedness of governments in the region for the move to e-government..."
Added: 30 March 2006;Page views: 4,911Rating: 0Votes: 0
By Jackson Sawatan. Singapore, March 24, 2006. (Bernama) -- "There are significant disparities in the eGovernment preparedness across Asia Pacific despite senior managements having good understanding of its importance to better serve the public, a survey shows. The survey revealed that Australia and Singapore are two of Asia Pacific's most technologically advanced countries, but almost 50 per cent of Australian government IT executives said there are few systems and processes in place to enable their organisation to leverage the Internet..."
Added: 27 March 2006;Page views: 4,514Rating: 0Votes: 0