Web Analytics and Measurement - United States
Articles and resources about best practice in web analytics, web site measurement and web traffic analysis by government websites in the United States.
This category last updated: 28 February 2013
Social Data Unlocked For Next Generation Services
- by Justin Herman. HowTo.Gov Blog - Digital Gov, 19 February 2013. "Today at the #SocialGov Summit for Social Media Week DC, we'll showcase two new initiatives for citizens, agencies and small businesses that help unlock the full potential of social data for the next generation of government services and engagement...
The first initiative is the release of new baseline social media metrics for federal agencies, developed by the Federal Social Media Community of Practice. The goal is to provide a consistent way to better evaluate the impact and value of using social media to improve government programs and deliver services to citizens...
Second, GSA is rolling out an API from the Federal Social Media Registry. The Registry is a shared service that allows agencies to maintain an official inventory of all their social media accounts from over 20 different platforms, including Facebook, Twitter, and YouTube..."
How States Are Embracing Website Analytics
- By Matt Williams. Government Technology, May 6, 2012. "If 2011 was the year of search-centric websites in state government, then 2012 might be shaping up as the year of website analytics.
The past few weeks a number of states have launched new versions of their official website, ahead of the annual Best of the Web contest that recognizes excellence among the Web portals of U.S. cities, counties and states. (The contest is run by the Center for Digital Government, which is operated by Government Technology’s parent company, e.Republic.)
One readily apparent trend this year is that many of the leading governments are pushing out interesting numbers and statistics on their main page — particularly back-end website analytics..."
The Dissent: Why One FTC Commissioner Thinks Do Not Track Is Off-Track
- Rosch: Concepts to Guard Online Privacy Have Not Been Properly Vetted, By J. Thomas Rosch. Advertising Age, March 24, 2011. "The media loves "do not track." In recent days, there has been a flood of news articles reporting that the Federal Trade Commission does, too. Some of those articles have even implied that the commission has endorsed particular do-not-track mechanisms. To some extent, that may be the fault of the FTC's own press releases. But in any event, this implication is wrong. The concept of do not track has not been endorsed by the commission or, in my judgment, even properly vetted yet..."
Online Advertising: The End of Cookies?
- by Marc Poirier. Search Engine Watch, December 10, 2010. "As marketers, we always hope that the Federal Trade Commission and other governing bodies will let us self-regulate. However, earlier this month, the FTC released a 122 page staff report entitled "A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers." The report addresses privacy concerns specifically as they relate to online advertising and makes suggestions as to what we need to do as an industry to address these concerns. It's like the FTC is telling us, "you guys can't get it together, let us help you out a little bit." ..."
Web Measurement and Customization Opt-out
- Office of Citizen Services and Communications. "The Office of Management and Budget released new guidance in June 2010, updating how Federal agencies can use web measurement and customization technologies, such as persistent cookies. USA.gov is providing a central place to provide instructions for "opting-out" from one of the most common forms of web measurement and customization technologies, through disabling cookies on your web browser..."
Cookie Opt-Out Conundrum
Guidance for Online Use of Web Measurement and Customization Technologies - in pdf format (105kb)
- (This document requires the use of Adobe Acrobat Reader). Office of Management and Budget. M-10-22 - Memorandum for the Heads of Executive Departments and Agencies, June 25, 2010. "... This Memorandum establishes new procedures and provides updated guidance and requirements for agency use of web measurement and customization technologies. The central goal is to respect and safeguard the privacy of the American public while also increasing the Federal Government's ability to serve the public by improving and modernizing its activities online. Any use of such technologies must be respectful of privacy, open, and transparent, and solely for the purposes of improving the Federal Government'’s services and activities online...
White House abolishes decade-old cookies ban
- By Aliya Sternstein. NextGov, 25 June 2010. "As expected, White House officials on Friday rolled back a 10-year-old prohibition on web-tracking devices called cookies, a policy that online experts said prevented agencies from personalizing online services to engage the public..."
Debate focuses on how to protect users' privacy if Web-tracking tools are allowed on federal sites
- By Aliya Sternstein. NextGov, 27 May 2010. "Some website performance consultants and civil liberties advocates are at odds over the best way to protect user privacy, should the White House decide to lift a decade-old ban on Web-tracking devices for federal sites..."
New Cookie Rules, April 7
- By Aliya Sternstein. NextGov, 23 March 2010. "The White House early next month plans to change a federal Web site policy that bans tracking devices called cookies, which many commercial sites use to customize their pages for users, administration officials said on Tuesday..."
- By Aliya Sternstein. NextGov, 15 March 2010. "Some federal departments have obtained waivers to sidestep a long-standing policy that bars government Web sites from tracking visitor activity on the Internet..."
Powerful, Flexible, Secure and now approved by the US Federal Government
- Posted by Phil Mui, Sr. Product Manager, Google Analytics. Google Analytics Blog, Wednesday, February 17, 2010. "This week, the US federal General Services Administration (GSA) has approved listing Google Analytics in its apps.gov web site, which is a place for government agencies and services to find approved cloud computing applications. It's goal is to drive innovation and adoption of cloud-based apps in the government, and Google and the GSA have worked together to ensure that Google Analytics is compatible with the needs of US Federal agencies..."
- By Jason Miller - Executive Editor. Federal News Radio, February 15, 2010. "As the White House continues to push the idea of open government and transparency, one key piece to the puzzle still is missing. The policy that prohibits agencies from using persistent cookies, or software code that tracks users' Internet habits, remains in effect-nearly six months after the administration received public input on the proposed policy change..."
Obama's '08 Campaign: Using Data to Win
- By Bryan Eisenberg, ClickZ, December 4, 2009. "Next week I'll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I'll be doing a couple of sessions. There are many new and interesting sessions. I'm looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack Obama's presidential campaign and is a former Google employee as well. The title of his presentation is, "How We Used Data to Win the Presidential Election." I've read about it, so I'm pretty sure Dan will discuss how the Obama campaign tracked the success of every e-mail, text message, and Web site visit, capitalizing on the analytics available and how they optimized each one..."
It's not about cookies; it's about service
- Analytics tools can improve online services without compromising privacy, By Alex Langshur. Federal Computer Week, September 10, 2009. "In July, the Office of Science and Technology Policy invited comments from the public and interested parties on proposed new guidelines for the use of Web analytics and cookies on federal government Web sites..."