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Agencies question value of social media

By Alice Lipowicz. Federal Computer Week, December 20, 2011. "Government agencies are expanding their use of social networks but are still unsure whether they're getting a good return on the investment, according to a recent survey.

The survey results from Market Connections Inc. released in a Dec. 15 webinar showed government use of Facebook, YouTube, LinkedIn and Twitter rising to high levels in 2011, but also found that 31 percent of the government respondents viewed measuring ROI of social networking as a major difficulty..."

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Added: 22 December 2011 Page views: 417 Rating: 0 Votes: 0
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Last updated: 22 December 2011