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The State of the U.S. Mobile Advertising Industry and What Lies Ahead
comScore, June 8, 2011. Speaker: Hans Fredericks, comScore VP of Marketing Soultions, Michael Becker, MMA Managing Director for North America, and Scott Hendrickson, VP of Advertising Sales for Where, Inc. Event: comScore Webinar. "Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement..."
Further information on The State of the U.S. Mobile Advertising Industry and What Lies Ahead
Last updated: 16 June 20111
Related Links
- Mobile Social Activity Soars
- by Erik Sass. The Social Graf, 15 June 2011. "The number of people accessing social media through mobile devices is booming, according to comScore, which just released a report titled "The State of the U.S. Mobile Advertising Industry and What Lies Ahead." The report includes a comparison of the top 10 categories of mobile activity in March 2010 and March 2011, and the biggest year-over-year increase -- both in terms of actual users and percentage growth -- was in mobile social networking. The number of people accessing social networks via mobile devices in the U.S. increased from just over 40 million in March 2010 to around 60 million in March 2011, for a percentage increase of 45.7%..."
Added: 16 June 2011
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