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comScore, June 8, 2011. Speaker: Hans Fredericks, comScore VP of Marketing Soultions, Michael Becker, MMA Managing Director for North America, and Scott Hendrickson, VP of Advertising Sales for Where, Inc. Event: comScore Webinar. "Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement..."
Further information on The State of the U.S. Mobile Advertising Industry and What Lies Ahead
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