Mobile Web - United States
Articles and resources about how people are using the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other small devices connected to a computer network in the United States.
This category last updated: 9 April 2013
53 New Mobile Marketing Facts [Research/Charts]
- Posted by Heidi Cohen on April 8, 2013. "... Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact.
Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category..."
Cell Phone Activities 2012
- by Maeve Duggan, Lee Rainie. Pew Internet and American Life Project, November 25, 2012. "Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls. Cell phones have become a portal for an ever-growing list of activities. In nationally representative phone surveys in the spring and summer, the Pew Research Center's Internet & American Life Project obtained readings on some of the most popular activities..."
comScore Reports September 2012 U.S. Mobile Subscriber Market Share
- Smartphone Penetration Surges Past 50% Threshold for the First Time. comScore, November 2, 2012. "Reston, VA, November 2, 2012 – comScore, Inc... today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26 percent market share. Smartphone penetration surged past the 50 percent threshold for the first time. Google Android led that segment of the market with 52.5 percent of smartphone subscribers, while Apple accounted for 34.3 percent..."
25% of American Adults Own Tablet Computers
- by Lee Rainie. Pew Internet & American Life Project, October 4, 2012. "Tablet Ownership as of August 2012 - A quarter of American adults now own tablet computers, a major increase from the first measurement of tablet ownership by the Pew Research Center’s Internet & American Life Project in the late summer of 2010. In September 2010, 4% of American adults owned tablets and now 25% do, according to a survey the Project conducted from July 16-August 7, 2012..."
Changes to the way we identify internet users
- by Lee Rainie. Pew Internet & American Life Project, October 3, 2012. "Counting internet users - In our surveys this summer, we added a question about mobile internet connectivity to help us capture internet users who may access the internet on mobile devices.
The Pew Internet and American Life Project has been gathering national-level data on Americans’ internet use for more than 12 years. As the nature of internet use has changed over time, we have adapted our question wording to reflect new behaviors. In our surveys this summer, we added a question about mobile internet connectivity to help us capture internet users who may access the internet on mobile devices. When we include people who say they access the internet on mobile devices, this adds approximately one percentage point to the overall number of adult internet users..."
Smartphone Ownership Update: September 2012
- by Lee Rainie. Pew Internet and American Life Project, September 11, 2012. "On the eve of Apple's unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them..."
Privacy and Data Management on Mobile Devices
- by Jan Lauren Boyles, Aaron Smith, Mary Madden. Pew Internet and American Life Project, September 5, 2012. "More than half of mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a nationally representative telephone survey conducted by the Pew Research Center’s Internet & American Life Project.
In all, 88% of U.S. adults now own cell phones, and 43% say they download cell phone applications or “apps” to their phones..."
Feds probe mobile app privacy safeguards
- Consumer advocates emphasise how little they know about how mobile firms operate as Commerce Department continues probe of apps amid broader online privacy inquiry. By Kennth Corbin - Framingham. Computerworld, Friday, 31 August, 2012. "The meeting, which focused on procedure as much as policy, saw the airing of a laundry list of concerns that privacy advocates have raised with the way that companies use the information that they collect about consumers through mobile apps.
But although this is the third stakeholder meeting the National Telecommunications and Information Administration (NTIA) has convened on the subject, many of the participants stressed the preliminary nature of the inquiry..."
Report: State of the Mobile Web
- MoFuse, August 2012. There are over 110 million mobile users in the US, 50.2% of which use their handset's browers to surf the internet, look up information on businesses, and even shop.
This report provides statistical analysis on:
- How much page visits our mobile websites receive.
- Highest average page visits, by industry.
- Mobile browsing usage by time of day and week...
Government websites have the highest average page visits per site. [Requires registration]
Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call
- by Greg Sterling. Marketing Land, August 14, 2012. "Mobile website hosting and services provider MoFuse released its inaugural 'State of the Mobile Web' report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US..."
Cell Internet Use 2012
- by Aaron Smith. Pew Internet and American Life Project, June 26, 2012. "17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online. We call these individuals 'cell internet users' throughout this report, and this represents a notable increase from the 31% of cell owners who said that they used their phone to go online as recently as April 2009..."
Just-in-time Information through Mobile Connections
- by Lee Rainie, Susannah Fox. Pew Internet and American Life Project, May 7, 2012. "The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people's communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers..."
Three-quarters of smartphone owners use location-based services
- by Kathryn Zickuhr. Pew Internet and American Life Project, May 11, 2012. "A new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to 'check in' to certain locations or share their location with friends..."
Mobile Action Codes in Magazine Advertising Including QR Codes and Watermarks Q1 2012 - in pdf format (2,531kb)
- (This document requires the use of Adobe Acrobat Reader). By Roger Matus, Executive Vice President, Ann Carver, Analyst, and Maria Tricca, Marketing Manager, Nellymoser, Inc. May 2012.
"... During Q1 2012, Nellymoser reached these key conclusions based on this study:
• QR codes and other types of action codes have become established in magazine advertising. For five straight months, 8% to 9% of magazine ad pages contained a code. This is up significantly from March 2011, when 3.55% of ad pages contained an action code.
• QR codes are the clear market leader. Digimarc watermarks and SpyderLynk SnapTags entered the market with large campaigns in single issues.
• Almost all action code experiences have been mobile-optimized.
• Four types of campaigns dominate the use of action codes:
• Video demonstrations and branding
• Data capture and list building.
• Links to e-commerce sites and store locators for brick-and-mortar locations.
• Social media sharing with links to Facebook and Twitter.
About 45% of all action codes used in magazines (619) came from companies in just four industries: beauty, health, home and fashion.
• More than 85% of action codes are placed on the bottom half of the page..."
comScore Reports March 2012 U.S. Mobile Subscriber Market Share
- Apple Commands 30 Percent of Smartphone Market. Reston, VA, May 1, 2012 – comScore, Inc... today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51 percent of smartphone subscribers, while Apple captured more than 30 percent.