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Why The Boston Globe Applied for the .Boston Domain

By Dan Rowinski. Read Write Web, June 13, 2012. "Sorting through the list of applicants for ICANN’s new generic top-level domains (gTLDs), a couple things pop out. For one, Amazon and Google are being extremely aggressive in applying for domains. Many media properties have applied for their brands, such as ABC and CBS. But one application uniquely sticks out: The Boston Globe has applied for the domain .Boston. This is the only geographic location for which a media company has applied. Why would the 140-year-old news outlet want to own a top-level domain?...

Boston is different. The City of Boston didn't apply for its own gTLD. Instead, it will work in conjunction with The Boston Globe to operate its domain registry. The Globe will own and operate the registry through a technology partner, OpenRegistry, that will take care of all the technical aspects of the .Boston domain..."

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