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Written By: Mike Doyle, Head of Marketing, Buzz Numbers, June 2012. "Our survey was conducted over a six-month period with all respondents providing business data anonymously. In excess of 300 individuals within Australia participated in our inaugural State of Play Report, allowing us to gain a view of social media across a range of business types and company sizes...
Staff focused on social - Social media is clearly quite a lonely task in Australia with one person (76%) taking charge of social media related activities within the majority of workplaces. As social media tools become more powerful, this sort of statistic is less daunting, but it is a clear indication that social media has yet to hit full stride in Australia..." [Requires Registration]
Further information on Corporate Social Media Australia: State of Play Report 2012
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