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Source: Mobile Shines Amid Rising Digital Ad Spending, eMarketer, 13 October 2011.
"In Asia-Pacific, for example, at least 83% of individuals in South Korea and Japan will use a mobile phone this year, eMarketer estimates, while India will register just 52% penetration. But markets with lower mobile usage are catching up fast. Within four years, mobile phone penetration in Asia-Pacific will climb from an estimated 55.4% to nearly 73%, and the region will boast an eye-popping 2.9 billion mobile phone users..."
Australin mobile phone penetration is estimated to be 74.3% by 2015.
Source eMarketer Inc.
Copyright © 2011 eMarketer Inc.
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