Search Engine Optimisation, otherwise known as SEO can be defined as techniques that help websites to rank higher in search engines (Google, Yahoo, Bing, etc.) for targeted keywords. Users enter a search term that is of importance to them, search engines will display the most relevant, high-quality hits. If you’re looking to reach your target audience, white-hat SEO presents an effective and legitimate approach.

SEO consists of numerous activities, from keyword research to link-building. Because it is a highly complex process, various factors need to be taken into consideration before any optimisation activities begin.

There are now many SEO companies that offer organisations and businesses support with their search engine rankings. Here is a short list of activities that you can employ in order to improve website rankings.

1) Alter and tidy up the Meta Data on your Title and Description tags. Keywords tags are of less importance in the current context. Succinct, accurate Meta Tags make it easier for search engines to list your website in their results.

2) Monitor and adjust the keyword density throughout your website. Choose a short list of keywords which are relevant to your business or product; add them to your webpage and ensure that their density (frequency of appearance) falls between 3% and 5%. Always use the unique content for your website to get indexed faster and rank higher.

3) Obtain anchor text backlinks by submitting content like articles, classified advertisements and press releases to directories, article sites, forums/discussion sites, blogs, social bookmarking websites and other related websites.

There are many other factors that you can implement. Look for articles about Search Engine Optimisation on Google and you will find a wealth of information.

NOTE :
Beware of automatic submission services and other such unethical SEO services, as they can harm your online reputation. Lastly, do not spam. Choose only white hat SEO techniques.

I hope you have found this information helpful in some way.
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You can find more articles about SEO here at SEO blog, authored by PureSEO, a New Zealand-based Search Engine Optimisation consultancy firm.

You have pretty much summed up everything about SEO, but if I have to add my own insights that I would say:

1. Although all of the major search engines don't give much of importance to Keywords tags, there are still some small search engines out there, which considered keyword tags to be important. Hence it would be prudent on your part to at least specify some keyword tags.

2. Latent semantic indexing (LSI) is the latest buzzword in the search engine optimisation industry. What it means is that it's important to optimise your content around related keywords. For example, if your Web page content is about a family organiser tool, then it would make sense to use other related keywords (in the content), such as mum organiser, organisation tool, productivity enhancement tool etc.

A good source to get related keywords is by using the "wonder wheel" feature of Google results page.

Thank you for contributing to the thread. You are correct on keywords tag. We also use this for our clients, as it have importance to some other search engines than Google.

Content on a webpage plays a major role in search engine optimisation. Also make sure that your meta tags match the content on the page or vice-versa. So include the keywords in content.

The idea of "Wonder Wheel" is amazing. It provides you with variety of keyword ideas which you can further use in Google's free keyword tool to check search volume.

Cheers

nappa_thil wrote on 04/04/2011 8:21:01 PM

You have pretty much summed up everything about SEO, but if I have to add my own insights that I would say:

1. Although all of the major search engines don't give much of importance to Keywords tags, there are still some small search engines out there, which considered keyword tags to be important. Hence it would be prudent on your part to at least specify some keyword tags.

2. Latent semantic indexing (LSI) is the latest buzzword in the search engine optimisation industry. What it means is that it's important to optimise your content around related keywords. For example, if your Web page content is about a family organiser tool, then it would make sense to use other related keywords (in the content), such as mum organiser, organisation tool, productivity enhancement tool etc.

A good source to get related keywords is by using the "wonder wheel" feature of Google results page.

LSI is a SEO related factor that many people seem to be ignorant of these days. I can testify to the fact that it works wonders and also makes your backlink building appear much more normal and organic. replica watches

These all definition also define SEO.

1. It is the process of improving the volume and quality of traffic to a web site from search engines via "natural" Search.

2. It is a process that increases the visibility of your site in SERP.

3. It is process to increase the traffic of your site from search engine.

4. It is a process of getting traffic to a "free", "organic", "Editorial", or "natural" is listed on search engines.

5. It is a process to increase your business goal and sale.

SEO - SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.

SEO has 2 optimization techniques.

1. On page optimization - Title tag, Meta tag, Content and keyword Optimization, Html tag optimization, Image optimization, Link optimization, Keyword research

2. Off page optimization - It is nothing but building backlinks by means of off page optimization techniques like article submission, directory submission, social bookmarking, social networking, blog posting, forum participation, press release, etc.

For a site to get ranked in search engines, you need to follow or implement both optimization techniques.